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Team Hallam

Latest posts by Team

Social Media

Should your brand work with Instagram influencers?

59% of marketers intend on increasing their influencer marketing budget over the next year, but is that something you should…

Paid Search (PPC)

Ethical Paid Search – How to Be Ethical in Today’s Climate

How can paid search act ethically? Here are some ways paid search marketers can practice an ethical approach to digital…

Content Marketing

How Content Marketing Can Benefit the Life Sciences

Content marketing is essential to being successful online, but how you use it depends on your business and sector.

Web Design + Development

Coding standards: something to sniff at

Some questions have been around as long as software development. Should I indent with tabs or spaces? Are coding standards…

Social Media

5 easy ways to A/B split test Facebook ads

How do you really know whether your Facebook ads are as good as they could be?

SEO

Plural vs singular keywords

Is there a difference between the singular and plural version keywords when it comes to SEO?

Digital Strategy

5 Easy Steps to Create a Digital Strategy

For any business to grow and succeed online, there has to be a healthy balance between knowing your customer, knowing…

Web Design + Development

A SysAdmin’s guide to the web galaxy

There are plenty of technical terms that you can encounter on the web, and it's crucial to be familiar with…

SEO

What makes a good 404 page?

In this post I will explore some of the ways in which you can make sure that your 404 page…

Web Design + Development

15 proven design patterns for better UX and higher conversions

Improve the user experience and raise the conversion rate of your website with these tried and tested design patterns.

Social Media

10 ways to use social media in event marketing

Organising and planning the logistics of an event is no easy task, let alone trying to get people to show…

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