Insights
The latest Marketing news, opinions and resources from the experts at Hallam. Interested in our expertise? Read our case studies or get in touch today.
How the future of work at Hallam is helping colleagues with disabilities
Living and working in a world where your disability isn’t always visible to others.
How to calculate the ideal maximum CPC for Google Ads
A client recently asked me to calculate the ideal cost-per-click (CPC) for their keywords, but unfortunately there is no exact…
How to add video schema markup via tag manager
Cut and paste this video schema markup example into your Tag Manager to improve the search engine rankings and visibility…
A Q&A with our new Experience Director, Kier Humphreys
He’s straight-talking, a self-confessed data nerd and always brings a heavy sprinkle of sarcasm with him. This week, we (virtually)…
Hallam Crowned Top Facebook Marketing Agency
A new list of agencies who have a passion for Facebook marketing has been ranked by SocialAppsHQ and we've come…
Our exciting project with the University of Nottingham
We have loved working with our client The University of Nottingham and wanted to take a moment to pause and…
Guidance on Cookie Consent in the Age of Privacy
The UK GDPR regulation brought in new measures in order to grant people protection of their personal data and allow…
Colour: A lesson for preschool or a powerful manipulation tool?
You may think that the topic of colour isn’t that deep - how far can it go really beyond choosing…
The cookieless future: balancing privacy with the need for relevance
The phasing out of third party cookies is going to change the face of digital advertising as we know it.…
Hallam Launches Miscarriage Policy: A personal story behind the change
Trigger Warning: This article discusses miscarriage and pregnancy loss.
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