Successful social media in 2026 isn’t just about showing up; it’s about standing out in a crowded, AI-driven landscape. Get your copy of our 11th annual customisable social media calendar and start planning for a year of meaningful connection.

Download the 2026 Calendar below👇🏻

Our social and PR calendar is returning for its eleventh year. While the platforms change, the need for a rock-solid strategy remains constant. For 2026, our specialists have updated every date and trend to ensure your brand stays ahead of the curve.

Why your 2026 strategy needs to be different

Last year was about navigating the “new normal” of social. This year, we’re seeing a total shift in how users find content. With the rise of Social Search and AI-driven discovery, your calendar needs to be more than just a list of dates – it needs to be a strategic roadmap.

1. Planning for “search-first” social

In 2026, platforms like TikTok and Instagram are the primary search engines for Gen Z and Millennials. Our calendar helps you map out keyword-rich themes so your content surfaces when your audience is looking for answers, not just when they’re scrolling.

2. Balancing “the big moments” with “micro-trends”

While major holidays like Black Friday or International Women’s Day are essential, the real engagement in 2026 lies in niche, “community-first” dates. Our 2026 update includes more specific awareness days that allow for authentic storytelling rather than generic promotion.

3. Fighting “content fatigue”

Audiences are more selective than ever. A calendar ensures you’re not posting just for the sake of it. It allows you to visualise your “content pillars,” ensuring a healthy mix of educational, entertaining and sales-driven posts that prevent follower burnout.

What’s new in the 2026 Edition?

  • Sustainability & ethics focus: We’ve highlighted key CSR dates to help your brand demonstrate its values authentically.

  • Integrated PR & social views: A layout designed to help your PR and Social teams work as one unit, ensuring your messaging is consistent across every touchpoint.

  • All-new 2026 dates: Every national holiday, sporting event, and quirky awareness day has been refreshed for the 2026 calendar year.

How to get the most out of your 2026 Planning

  1. Audit before you act: Look at your 2025 data. Which “unusual” holidays sparked the most conversation? Double down on those in 2026.

  2. Leave room for “the now”: A calendar is a guide, not a cage. Factor in “spontaneity gaps” to allow you to jump on trending audio or breaking industry news.

  3. Cross-channel consistency: Use the calendar to ensure that what you’re saying on LinkedIn isn’t miles apart from your Instagram for example.

Organise your year, reclaim your time and make 2026 your most impactful year on social media yet.

Download your FREE social media content calendar today

Get started with your planning straight away. Download below and enjoy!

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