Maddie Lightening

Our Paid Media Powerhouse, Maddie

As Paid Media Team Lead, Maddie runs performance campaigns with a sharp eye for strategy, analysis and ROI magic. Starting her career in 2017 as an apprentice, she’s grown into a paid media powerhouse, crafting high-impact campaigns for ecommerce, lead gen and B2B brands. Whether it’s squeezing a high ROAS out of a scrappy budget or diving deep into a sea of data to fine-tune a lead gen funnel, Maddie’s all about turning insights into action.
She’s a firm believer in using the power of AI, CRO and a rock-solid strategy to drive results that really matter. A regular conference speaker, Maddie brings energy, clarity (and the occasional meme) to industry events – sharing what works, what doesn’t and what’s next in the paid media world.
Based down South, Maddie has the luxury of being both beach and forest adjacent so enjoys spending time in nature. When she’s not doing that she’s with her two cats, Bruce and Nacho. As a hobby enthusiast, you’ll never find Maddie bored, with the F1, reading, cross stitch, crochet, roller skating – or whatever this month’s fad is.