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Joe Edwards

Data Insights Consultant

Our data and analytics wizard

Joe has spent a decade within the online and digital space, first starting out working in SEO, before moving across to analytics and optimisation in 2017.

Working both in-house and agency, Joe has worked with brands such as uSwitch, Iceland, Leonardo Hotels and WeBuyAnyCar, as well as a range of small and medium brands. Away from Hallam, Joe can often be found on the terraces at Cheltenham Town FC or at a gig discovering his next favourite hardcore band.

Latest posts by Joe

Data + Privacy

Understanding the cross-network channel in GA4

Google introduced several new Default Channel Groupings designed to better reflect the increasingly complex digital marketing landscape. Among these additions…

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