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Insights

Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

SEO

Google Page Experience Update Explained

On May 28th 2020 Google announced an impending algorithm update focusing on measuring page experience for users. It won’t be…

Paid Search (PPC)

How to improve Amazon ACoS (Advertising Cost of Sale)

Are you looking to improve the performance of your Amazon Advertising? We've identified 5 ways you can improve your Amazon…

Analytics

Organic Click-Through-Rate (CTR) Analysis Tool

Top rankings are important for SEO but what is even more important is ensuring you actually get the clicks from…

Paid Search (PPC)

How to develop a full-funnel PPC advertising strategy

In this post we'll walk through a simple, repeatable framework you can use to put together an effective full funnel…

COVID-19 Marketing Hub

Business to business (B2B) live streaming on social media, Zoom, and other platforms

Just like "to Google something" means to "search online," Zoom is now the all purpose verb for videoconferencing and live…

Google

Google’s Algorithm Update: the May 2020 Core Update

Google has completed its latest algorithmic change, and now is a good time to see if it has impacted on…

Digital Strategy

Amazon’s Business Strategy: 5 examples of latest trends in ecommerce

Amazon leads the pack with its innovative approach to online retailing. Not only is it tightening its grip on the…

Google

What makes a “bad link” when link building for SEO?

Getting other websites to link to your website is one important factor in improving your rankings in the search engines.…

Content Marketing

How to write a case study for your website

Now is a great time to be updating your case studies. Here are the tried and tested techniques for writing…

News

Hallam appoints new CEO and MD

Our founder and CEO Susan Hallam steps down and hands over to Julio Taylor as the new CEO and Jake…

Branding

Why the right tone of voice is crucial during COVID-19

It's clear that this crisis isn’t going to blow over any time soon, so brands need to rapidly realign the…

Digital PR

4 tools you can use to keep an eye on your competitors

I'm sure you often ask yourself "What are our competitors doing?” and “How can we get the upper hand?” Here…

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