SEO
Catch up on the latest news in the fast-moving world of SEO, written by our SEO experts.
Google Page Experience Update Explained
On May 28th 2020 Google announced an impending algorithm update focusing on measuring page experience for users. It won’t be…
What makes a “bad link” when link building for SEO?
Getting other websites to link to your website is one important factor in improving your rankings in the search engines.…
4 tools you can use to keep an eye on your competitors
I'm sure you often ask yourself "What are our competitors doing?” and “How can we get the upper hand?” Here…
What Are ‘Soft’ 404 Errors and Will They Affect My Rankings?
Soft 404 errors are different from the usual 404 errors and can be harmful to your site. It is important…
Log File Analysis: 9 Actionable Ways It Can Be Used for SEO
In this piece, we’ll cover what log files are, why they are significant, what to look out for and which…
What does Keyword (not provided) mean in Google Analytics?
What keywords do users search for to discover your website? Your Google Analytics may not show the keywords, with the…
UTM Codes: How to Track Campaign URLs in Google Analytics
This post explains how to set up URL tagging using UTM parameters and provides an overview of the different uses…
What is a Local Citation? Local SEO
Promoting your business is all about gaining trust. Citations can help gain this trust and get your business seen in…
How to Block Website Referral Spam
Website referral spam can alter your Google Analytics data and slow your website down. Learn how to block website referral…
Are you struggling to improve your restaurant's local rankings and increase the traffic to your website? Follow these 11 steps…
7 Digital Marketing Trends for 2020
From SEO to PPC, UX to Analytics, Ben Wood predicts the top 7 trends that will have an impact on…
How to Apply the AIDA Model to Digital Marketing
Learn what goes through the mind of a potential customer during the buyer's journey by applying the AIDA model to…
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