SEO
Catch up on the latest news in the fast-moving world of SEO, written by our SEO experts.
How to develop a successful SaaS SEO strategy
As an industry, SaaS has several unique features that make it particularly challenging to achieve SEO success. We’re going to…
The importance of a robots.txt file
Is a robots.txt file preventing your site from being crawled properly? Learn how they work and how to make one…
Avoiding the SEO pitfalls of URL parameters
URL parameters are the parts of the address of a web page often visible after a question mark (?), ampersand (&), equals (=) or…
Malware Reported in Google Search Console? Here’s What To Do
Google is monitoring the web for websites that are not safe for Google users. What happens when your website has…
What is AMP and who actually needs It?
Accelerated Mobile Pages (AMP) are light weight pages designed to give mobile users a lightening fast experience that is easier…
Google Page Experience Update Explained
On May 28th 2020 Google announced an impending algorithm update focusing on measuring page experience for users. It won’t be…
What makes a “bad link” when link building for SEO?
Getting other websites to link to your website is one important factor in improving your rankings in the search engines.…
4 tools you can use to keep an eye on your competitors
I'm sure you often ask yourself "What are our competitors doing?” and “How can we get the upper hand?” Here…
What Are ‘Soft’ 404 Errors and Will They Affect My Rankings?
Soft 404 errors are different from the usual 404 errors and can be harmful to your site. It is important…
Log File Analysis: 9 Actionable Ways It Can Be Used for SEO
In this piece, we’ll cover what log files are, why they are significant, what to look out for and which…
What does Keyword (not provided) mean in Google Analytics?
What keywords do users search for to discover your website? Your Google Analytics may not show the keywords, with the…
UTM Codes: How to Track Campaign URLs in Google Analytics
This post explains how to set up URL tagging using UTM parameters and provides an overview of the different uses…
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