Ecommerce
Are we an ecommerce SEO agency or an ecommerce PPC agency? Well, the answer is both, plus a lot more besides. So, whether you’re looking to drive traffic and increase conversions with search engine optimisation, or grow revenue and maximise profits with paid activity, you’ll find lots of sound advice on these blogs written by the experts who have helped to make Hallam the best integrated search agency in the world.
Navigating uncertainty: agile strategies for turbulent times
For marketers, it’s fair to say that 2024 has brought about unprecedented business turbulence. Whether technological or economic, regulatory or…
Everything we learned from Google’s “Prepare for Peak” webinar
The peak season holds immense importance for ecommerce businesses, serving as a crucial period to maximise sales and gain a…
A complete SEO guide to duplicate content
Read our comprehensive guide to duplicate content to learn how it can impact SEO, how it can be caused &…
SEO for discontinued and out of stock products
It’s inevitable that products on ecommerce sites will need to be retired when they become temporarily or permanently unavailable, but…
How to solve SEO pagination issues
Improperly handled, pagination can lead to issues with getting your content indexed. Let’s take a look at what those issues…
Stay true to your brand this Black Friday
In the second instalment of our new blog series, we explore staying true to your brand throughout the Black Friday…
How to calculate the ideal maximum CPC for Google Ads
A client recently asked me to calculate the ideal cost-per-click (CPC) for their keywords, but unfortunately there is no exact…
The Digital-Ready Culture Guide
This guide identifies 5 of the biggest problems being faced by marketing teams in the UK today. Our experts navigate…
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