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Insights

Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

Email Marketing

How to write killer marketing emails

Have you lost your email marketing spark? Email may not appear to be new and exciting, but it certainly has…

News

Hallam agency founder named one of the most inspirational leaders in marketing

Hallam Internet's CEO and Founder Susan Hallam MBE was yesterday named one of the ten most inspirational independent agency leaders…

SEO

Anatomy of a great ecommerce product page

Improve the performance of your ecommerce product pages with these eight top tips.

Paid Search (PPC)

Using custom affinity audiences to increase your market reach

With the ability to reach over 90% of internet users across more than 2 million websites, it’s no wonder the…

Digital Strategy

What is digital marketing transformation?

Are you ready to transform your marketing function to adapt to rising digital consumption? Here are the 5 steps your…

Content Marketing

How to measure content effectiveness: a Google Analytics dashboard

Download your free copy of this Google Analytics Dashboard which will help you to measure how well your content marketing…

Google

Google Premier Partners Awards 2018

Team Hallam has been short-listed for two Google Premier Partners Awards, demonstrating excellence in Google Shopping and Display innovation.

Social Media

Social media influencers: three great research tools

Who is really a social media influencer in your sector? Here are three tools to discover who you need to…

Social Media

How Love Island is shaping digital-first television

Much has been said about the shows secret to success amongst the 16-34 audience, but how exactly has Love Island's…

Content Marketing

Four types of content marketing that were made for the fashion industry

Content marketing is a great way to build brand awareness and generate links to your website. For fashion brands in…

Paid Search (PPC)

Introducing ‘In-Market’ for Search and ‘Life Events’ Targeting

Interests and lifestyle targeting on platforms such as Facebook and LinkedIn have previously trumped that available on Google AdWords, or…

Events + Conferences

Nottingham Digital Summit Roundup #NottmDigital

With more than 600 delegates and raising £15,280 in charitable donations to Framework, The Nottingham Digital Summit is the largest…

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