Insights
Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.
Setting up Google Shopping Custom Labels using a supplemental feed
Custom labels are a fantastic way of squeezing the most profitability out of Google Shopping and a supplemental product feed…
How to create a customer persona [free template]
Not sure where to start in creating your customer personas? Download our free customer persona template and read through our…
Your essential international SEO checklist
If your business trades internationally, then be sure to use our essential International SEO Checklist to ensure your website is…
How to create successful B2B content marketing campaigns
We've all been there, the pain and struggle of coming up with content ideas suitable for a B2B digital campaign. Whether…
How to use remarketing lists for search ads to drive leads and sales
Ensuring potential customers see the perfect copy tailored to them can take a Google Ads campaign to the next level.…
How to create and implement an effective Twitter strategy
Social media is a powerful platform for engaging with your business’ target market, and Twitter is the second most popular…
Google Analytics: Desktop vs. Mobile vs. Tablet Metrics
In 2016, we saw an increasing number of people using tablets and mobile devices instead of desktop computers to browse…
If you’re wondering what more you could do to make your YouTube Channel a success, this guide will take you…
The benefits of guest blogging
Guest blogging has been around for many years... but is it still a reliable and trustworthy way to build links?…
Hallam’s Client Services Director named Young Director of the Year
Jake Third won the Young Director of the Year Award at the Institute of Directors East Midlands Awards 2019, being…
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