Skip to content

Insights

Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

eBooks + Downloadable Content

Digital Marketing Map 2020

Start planning your digital journey with Hallam's iconic Digital Marketing Map. Get your copy now!

SEO

What Are ‘Soft’ 404 Errors and Will They Affect My Rankings?

Soft 404 errors are different from the usual 404 errors and can be harmful to your site. It is important…

Content Marketing

How to create great Hero Content for your brand

Want to push your brand out to a wider audience? Hero Content is designed to do that and combined with…

Google

Google Analytics: hour of day & day of week reports

Learn how to analyse your Google Analytics data on an hourly or daily basis. Be sure to download these 7…

SEO

Log File Analysis: 9 Actionable Ways It Can Be Used for SEO

In this piece, we’ll cover what log files are, why they are significant, what to look out for and which…

SEO

What does Keyword (not provided) mean in Google Analytics?

What keywords do users search for to discover your website? Your Google Analytics may not show the keywords, with the…

Web Design + Development

How to make your website GDPR compliant

GDPR requirements continue to apply during the UK's Brexit withdrawal period, and for all businesses trading with the EU. Here…

SEO

UTM Codes: How to Track Campaign URLs in Google Analytics

This post explains how to set up URL tagging using UTM parameters and provides an overview of the different uses…

Paid Search (PPC)

Google Ads Call Tracking – What, How and Why?

All kinds of leads are valuable, but its important to track them. Phone calls can get easily lost but Google…

Web Design + Development

9 great examples of B2B web design

Need inspiration for the design of your new B2B website? Julio Taylor picks 9 of his favourites, and spells out…

Google

An Introduction to Google Discovery Ads

Google Discovery Ads are changing the way we advertise in the future. Teaming up with AI and staying one step…

SEO

What is a Local Citation? Local SEO

Promoting your business is all about gaining trust. Citations can help gain this trust and get your business seen in…

Let’s thrive together.

Contact us and we’ll set up a video call to discuss your requirements in detail.

We’re just a message away.