Insights
Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.
Hallam becomes 100% employee owned!
Hallam’s shareholders have transferred 100% of the company’s equity into the Hallam Employee Ownership Trust, which now holds the shares…
Think like a buyer: nail your category entry points
B2B brands rarely lose because of poor ideas or funnels; they lose because they’re forgotten. Category Entry Points, real-world triggers…
Automated 404 Checking via Google App Scripts
The missing page dilemma When a page disappears on a website, the resulting 404 error can throw a few spanners…
Why your organic traffic is dropping (and what to do about it)
Organic traffic dropping? You’re not alone. From AI Overviews to algorithm updates, search is changing fast. Learn how to diagnose…
How to Use Reddit For Content Ideation
Reddit is a goldmine of content ideas that can take your content strategy to the next level. Learn how to…
Instagram content now ranking in Google Search: B2B implications
With Instagram content ranking in Google, we explore the potential ways to optimise for search and the implications this update…
Automation in SEO: When to use it, and when to think twice
Discover smart ways to use SEO automation, from scraping Reddit for content ideas to leveraging Screaming Frog and Google Sheets,…
Brand Refresh vs. Rebrand: How to decide what’s right for you
Not sure if your business needs a brand refresh or a full rebrand? This guide breaks down the differences, what…
How to find trending keywords in your industry
Discover a host of different tools and techniques to find trending keywords in your industry, giving your content strategy and…
Choosing the right content formats for each funnel stage
Struggling to make your content pull its weight? This guide breaks down exactly which formats work best at each stage…
Steps to creating a brand strategy for long-term success
Forget the jargon and fluff. This guide strips brand strategy back to five essential steps: simple, sharp and built to…
What is Total Search Optimisation and why does it matter?
Find your audience in an ever-changing search landscape with Hallam's Total Search approach to traffic acquisition.
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