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Team Hallam

Latest posts by Team

Paid Search (PPC)

LinkedIn lead generation ads: case study

LinkedIn lead generation ads are the perfect way to acquire B2B leads via social media. Leveraging the world's largest professional…

Paid Search (PPC)

Search Campaign Keywords – Quality or Quantity?

Is it worth having a keyword cull so you can start spending more on your search campaign keywords? Let's take a…

Paid Search (PPC)

How to improve your Facebook relevance score for cheaper Facebook ads

When advertising on Facebook, there are a number of statistics that can be used to gather insight into the performance…

Web Design + Development

A guide to WordPress hooks

The hooks system can seem daunting to the uninitiated, but they're one of the best things about WordPress. This guide…

SEO

How to submit a disavow file in Google Search Console

While a good amount of high-quality relevant links will positively affect your rankings, a large number of backlinks from low…

SEO

Gender neutral advertising: marketing for Generation Z

Generation Z has embraced the notion that gender and sexuality are fluid constructs that need not define individuals but how…

Web Design + Development

How Good Content Mastering Can Improve User Experience

Good web user experience is not all about visual design. One of the simplest ways to keep users engaged, is…

Paid Search (PPC)

How to Prepare Your Text Ads for Black FiveDay

It’s time to get ready for the madness that’s known as Black FiveDay. Now's the time to start preparing your…

Google

Using Google Merchant Center Primary Feeds and Supplemental Feeds

Google has refreshed the Merchant Center Feeds user interface and introduced two new feed types: Primary Feeds to submit core…

SEO

8 practical local link building tips

Local SEO is constantly evolving and local links are becoming more valuable to those looking to establish strong local organic…

SEO

The Perfect Inbound Link: 21 signs a link is great

A high ranking website will have lots of other high quality websites linking to it. But not all links are…

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