Sara Galbiati

Head of Content

Our content and customer research expert

Content

Our content and experience expert

As Head of Content, Sara leads our content strategy, ensuring that every piece of content we create aligns with business goals, resonates with audiences and delivers real results. With over 15 years of experience in marketing – rooted in SEO and content strategy – she combines data-driven insights with creative storytelling to create content that drives engagement and performance.

Having seen the industry evolve first-hand, Sara is passionate about staying ahead of the curve. She keeps a close eye on emerging trends, making sure our clients’ content strategies are not only effective today but also built for the future. She’s particularly interested in audience behaviour, the science of storytelling and how AI is reshaping content marketing.

Outside of work, Sara juggles raising a small human with a love of crime dramas, traveling, experimenting with South-East Asian recipes and keeping up with the NBA.

Latest posts by Sara

A phone showing some Google products that PMax allows ads to be displayed on like Youtube, Gmail and Google Search

Content Marketing

B2B content strategy for the full funnel: a winning guide

B2B content marketing has changed, but many brands are still stuck in outdated strategies that fail to drive real business…

Digital Strategy

B2B social listening: from conversations to content marketing intelligence

In the world of B2B marketing, social listening often sits in the shadow of its more glamorous cousin, social media…

AI and Machine Learning

Navigating AI Overviews, SearchGPT and the era of AI-powered search

The world of search is undergoing huge change. For decades, Google has been the dominant force, shaping how we access…

Web Design + Development

How to make it easy for customers to buy

In today's fast-paced world, convenience is everything. When purchasing is straightforward and enjoyable, customers are more likely to complete their…