Latest posts by Martin
Tips on how to create excellent responsive search ads
Google has announced that expanded text ads will be phased out next year. You will no longer be able to…
8 tips to create a great audio ad
With life back on the go again, audio ads are becoming one of the more popular forms of ads, but…
Emotion: making your ad campaign stick
Emotion is one of the strongest drivers of action in the world. It can and has shaped the world as…
Time to reshuffle – Google Ads have changed again
Google is always changing and we need to be able to adapt and respond to these changes to stay on…
Biggest PPC A/B testing mistakes
A/B testing is designed to maximise the effectiveness of your advertising. It's a great and continually practised way to get…
A guide to Ads keyword match types
Google keyword match types are designed to determine which searches cause your ads to appear in results. But why are…
How to improve Amazon ACoS (Advertising Cost of Sale)
Are you looking to improve the performance of your Amazon Advertising? We've identified 5 ways you can improve your Amazon…
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