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Insights

Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

Blogging

How to Create a Content Grid

Creating high quality content is the cornerstone of your digital success. We're sharing our free Content Grid for you to…

News

Ben Wood & Jake Elliott appointed Hallam directors

We're building on the strength of our board of directors with the addition of Ben and Jake's skills and expertise.

SEO

Digital Marketing in the Automotive Industry

Digital marketing in the automotive industry has progressed over the last few years but it's still behind other large sectors.…

SEO

Landing pages – see where visitors enter your website & how they interact

The first web page people see when they arrive on a website is known as the "landing page". Understanding how…

SEO

Google Search Instead For and Other Search Functions

Google is packed with functions to make your search life easier every day. Here we explore search instead for and…

SEO

A Guide to Negative SEO

What is negative SEO? How do you spot it and protect your website from it? These questions and more are…

Social Media

How To Use Facebook Custom Audience Lists To Meet Your Marketing Objectives

Using Facebook Custom Audience lists is an effective way to get more repeat customers and new ones too by being…

Paid Search (PPC)

Google Merchant Promotions: How to Set Them Up

Merchant promotions enable advertisers to make their Google Shopping Ads stand out from the competition. Using promotions helps to increase…

Analytics

How to track multiple geographical locations in Google Analytics

If your business serves one or several localised regions, your local SEO strategy is key to your success and is…

News

Hallam and BigSpring Are Merging

Digital marketing agency Hallam is merging with BigSpring, a leading web design and development agency. The deal results in an…

SEO

Optimising for voice search & digital assistants

This post will look at how search marketers can adapt and optimise for the rise of voice search and digital…

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