Insights
Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.
Time to reshuffle – Google Ads have changed again
Google is always changing and we need to be able to adapt and respond to these changes to stay on…
The Good, The Bad & The Ugly of Competitor Brand Bidding
It's a bit of a game - competing against other brands for the customers after similar products can feel a…
Pros and Cons of Live Chat For Your Business
There are plenty of benefits that live chat can give to your business, but it’s worth evaluating the negative impact…
Core Web Vitals: 7 tools & techniques to identify performance bottlenecks
Core Web Vitals (CWV) are a hot topic at the moment. Here, we'll look at some of the tools we…
Shopify has reached new heights of popularity, but the platform isn’t without it’s SEO issues...
Our new partnership: Ad Net Zero 🌍
We're proud to partner with Ad Net Zero to push the creative and advertising industry to achieve net zero carbon…
Heard the news? We’re working with Boots Hearingcare
It was an exciting end to 2020 for the team here at Hallam! We have 3 new clients we will…
It's hard to imagine functioning day to day life without the internet. Something that Generation Z, or Gen Z, have…
Google Analytics 4: what to expect
Google Analytics 4 (GA4) represents the largest shift in Google Analytics of all time.
How to use Google Trends to gain a competitive edge
From finding new products to sell on your ecommerce website to searching for content ideas, the list of potential uses…
7 common Google Ads mistakes to avoid
Google Ads is a powerful platform for advertising your business on Google's search results pages, Google Display Network & YouTube.…
The Future of Digital Marketing eBook (2021 edition)
This eBook will give you an insight into what the experts believe the future of digital marketing will look like.
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