Mastering Server Side Tracking with Google Tag Manager
Half Day Training Course
This intensive half-day course is designed for marketers and web developers seeking to harness the power of server-side tagging using Google Tag Manager (GTM). Gain the skills to manage and implement server-side tags, optimising your marketing data collection and analytics.
Deep dive into GTM’s server-side capabilities, learn to configure and deploy server-side tags independently and gain practical experience in GTM implementation.
The course can be delivered virtually, at the Hallam training centre, or a location of your choice within the UK.
Location
Virtual classroom or private sessions available
Availability
Worldwide
Duration
3.5 hours
Gain the skills to manage and implement server-side tags, optimising your marketing data collection and analytics.
Who should attend
Ideal for intermediate GTM users, this course is tailored for those aiming to leverage server-side tagging for enhanced data control and precision in marketing analytics.
Level: Advanced
What you’ll learn
- Set up and configure GTM server-side containers.
- Understand the benefits of server-side tagging on Google Cloud.
- Implement and manage tags efficiently.
- Utilise advanced features for improved data accuracy and performance.
Brands we’ve helped upskill
We’ve delivered training for local SMEs to global businesses. Whatever your training requirements, it’s likely our team can help.
Course agenda
Introduction to GTM
Explore client-side vs server-side tagging.
Server-side Setup
Step-by-step guide to setting up a server-side GTM container.
Tag Configuration
Implementing and testing tags, triggers, and variables.
Advanced Analytics Integration
Using GTM with Google Analytics 4 and other platforms.
Optimisation
Cost management and performance optimisation on the cloud.