Google Tag Manager
Half Day Training Course
Enhance your digital marketing efforts with our Google Tag Manager (GTM) course, designed to streamline tag implementation and management. This half-day course is perfect for marketers and web developers seeking to gain hands-on experience with GTM.
Grasp the essentials of GTM, including tags, triggers, and variables. Learn to configure and deploy tags independently, reducing reliance on IT support, and utilise the data layer for sophisticated tracking and customisations.
The course can be delivered virtually, at the Hallam training centre, or a location of your choice within the UK.
Location
Virtual classroom or private sessions available
Availability
Worldwide
Duration
3.5 hours
Enhance your digital marketing efforts with our Google Tag Manager (GTM) course, designed to streamline tag implementation and management.
Who should attend
This course is ideal for digital marketers and web developers looking to optimise their tracking and analytics setup using Google Tag Manager.
Level: Intermediate
What you’ll learn
- Efficiently set up and configure GTM accounts.
- Implement and manage tags following best practices.
- Utilise data layers for enhanced tracking capabilities.
- Confidently handle tag testing and debugging
Brands we’ve helped upskill
We’ve delivered training for local SMEs to global businesses. Whatever your training requirements, it’s likely our team can help.
Course agenda
Introduction to GTM
Overview and interface navigation.
Tag Implementation
Creating and testing tags, managing user permissions.
Variables and Triggers
Working with built-in and custom variables, setting up triggers.
Event Tracking
Advanced tracking techniques for clicks, downloads, and user interactions.
Data Layer Utilisation
Best practices for data layer setup and querying.