Google Ads (Search) Advanced
One Day Training Course
Elevate your PPC skills with our Advanced Google Ads Search Training. This course delves deeper into the complexities of managing and optimising high-performing search campaigns, ideal for those with prior experience in Google Ads.
The course can be delivered virtually, at the Hallam training centre, or a location of your choice within the UK.
Location
Virtual classroom or private sessions available
Availability
Worldwide
Duration
1 day
Our Advanced Google Search training delves deeper into the complexities of managing and optimising high-performing search campaigns
Who should attend
Ideal for those with prior experience in Google Ads looking to improve their skills.
Level: Advanced
What you’ll learn
- Master advanced PPC concepts and strategies.
- Optimise Quality Score and understand its impact on CPC.
- Implement sophisticated keyword strategies and ad copy techniques.
- Utilise advanced features of Google Keyword Planner and ad extensions.
- Perform in-depth campaign analysis and optimisation.
Brands we’ve helped upskill
We’ve delivered training for local SMEs to global businesses. Whatever your training requirements, it’s likely our team can help.
Course agenda
Advanced PPC Mechanics
In-depth metrics, Quality Score, and auction insights.
Campaign Structuring
Advanced techniques for campaigns, ad groups, and keywords.
Keyword Optimisation
Utilising match types, negative keywords, and mining.
Ad Copy Techniques
Crafting compelling ads and handling disapprovals.
Optimisation Strategies
Bid management, landing page enhancements, and daily/weekly/monthly optimisation tasks.
Practical Setup
Hands-on setup for advanced campaigns and ad groups.