B2B marketing decision-makers told us exactly where they’re spending, what’s keeping them up at night and what skills will matter most in the next two years.

Here’s what’s inside the 2026 B2B Marketing Benchmark Report.

B2B marketers are under more pressure than they’ve been in years. Sales cycles are stretching. Budgets are tight. AI is everywhere but nobody can prove it’s working. This report cuts through the noise with real data from senior marketing decision-makers across B2B.

Inside the report

✅ Find out what B2B marketers are actually spending as a percentage of turnover, and how your budget compares

✅ Discover the biggest barriers to growth in 2026, and why nearly three quarters of marketers are losing sleep over the same thing

✅ See exactly where investment is shifting, and which channels are winning the budget battle for 2026

✅ Understand how marketers really feel about AI, including why getting budget approved is the easy part

✅ Learn which skills will define the next generation of B2B marketers, straight from the people doing the hiring

The benchmark every B2B marketer needs heading into 2026.