Hallam & CIM: The reality of AI transformation
in marketing departments

About this event

On Wednesday 24th June, join Hallam and CIM (Chartered Institute of Marketing) at 31K in Nottingham city centre, to get into the weeds of the reality of AI transformation
in marketing departments. With a talk from Hallam’s CEO, Jake Third, and a discussion with Hallam’s Head of Operational Transformation, Beth Sharma, plus a Q&A and networking, the idea of the session is to practically understand how AI is actually impacting, helping and hindering your marketing function.

AI is reshaping marketing, but most AI initiatives fail because of poor rollout, not poor technology. This talk gives marketing leaders and managers
a candid look at the realities of AI rollout inside teams. The resistance. The mistakes. And the practical steps that build trust and momentum.

You’ll leave with clear, practical frameworks
for implementing AI initiatives that keep humans at the centre – strengthening human judgment, creativity and intuition.

Plus enjoy tea, coffee and pastries on arrival!

Free to attend

Agenda

08:30 – 09:00: Arrival, breakfast and networking

Enjoy tea, coffee and pastries upon arrival, giving you the opportunity to get to know fellow attendees and speakers and get settled in for the morning.

09:00 – 09:30: The reality of AI transformation
in marketing departments

Jake Third, CEO of Hallam

Jake’s talk covers the reality of AI transformation in marketing departments from his own experience as a CEO, as Hallam partners with marketing teams of all shapes and sizes. His talk also touches on where AI transformation is done badly, and how layoffs are a leadership decision, not an definitive end.

09:30 – 10:00: Discussion with Hallam’s head of operational transformation + Q&A

Beth Sharma, Head of Operational Transformation at Hallam

Beth will be joining us to discuss her in-depth experience as Head of Operational Transformation at Hallam. Beth understands the real highs and lows of embedding AI into a team’s every day. The discussion will be followed with a Q&A with the audience, where Beth will be joined by Jake to answer your personal challenges.

10:00 – 10:30: Networking

Finish the morning with some time to network with fellow attendees. 31K is in the heart of the city and the perfect place to chill before continuing with your day!

Sign up directly via the CIM’s website

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