Eye-opening Experience: What high-performing B2B websites do differently

About this event

Join Hallam and WP Engine in London for Eye-opening Experience: What high-performing B2B websites do differently. An afternoon of practical insight and strategy designed to help B2B marketers transform their most important digital asset into a high-performance engine.

From breaking down the anatomy of websites that actually convert to redefining the B2B user journey, this event brings together industry experts to help you navigate the technical and creative shift in web performance. You’ll gain a fresh perspective on what separates the best B2B sites from the rest and how to apply those lessons to your own brand.

Enjoy a welcome lunch and networking with your peers, and leave with actionable ideas to elevate your website’s strategy for the year ahead.

Grab your free ticket below.

Agenda

👋 13:00-13:45: Arrival, welcome lunch & networking

🎤 13:45-14:15:  Why high-performing websites are revealed, not designed | Mark Newton

🎤 14:15-14:45: The rise of intelligent experience: How AI is changing how B2B websites are discovered, used and trusted | Dan McCartney

☕ 14:45-15:10: Coffee break & networking

🎤 15:10-15:45: Panel discussion: When growth breaks the website

💻 15:45-16:15: Interactive session led by Hallam’s Head of Experience* | Katherine Sherry

👏 16:15: Event end

*If you’d like your website to feature in a live website stress test, then let us know at marketing@hallam.co.uk

View the full details of the event, the agenda & FAQs on eventbrite

About the speakers

Katherine Sherry is Hallam’s Head of Experience but comes from a background in fashion design, with a love for sustainability and innovation. Now Katherine leads a team of UX experts and developers ensuring a seamless online experience for our B2B client-base.

Mark Newton is Hallam’s Head of Brand Strategy. Mark focuses on bringing simplicity out of complexity at the start of major projects. He brings over 15 years of brand and marketing experience from both agency and client-side roles.

Dan McCartney leads the Organic Search team in driving meaningful growth for B2B brands as the Head of Organic Search at Hallam. Thinking beyond Google and with a data-led approach, he focuses on tying Organic strategies to revenue, ensuring that every initiative delivers tangible business impact.

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