The client
CovertSwarm offers a new approach to cyber security. They offer constant, unlimited scope, multi-discipline attacks via subscription – a truly unique proposition to the market.
Founded in 2020, they set out to disrupt the marketplace by revolutionising how organisations think about cyber security. Whilst many companies might run cyber security cycles every 6-12 months, focusing on a very limited scope, CovertSwarm accurately replicate what a true attacker is likely to probe or how they will attempt to breach.
CovertSwarm’s dynamic and blended approach, cutting edge Offensive Operations Center software and embedded team model delivers more impact for clients than traditional cyber security organisations.
The challenge
CovertSwarm challenged Hallam to clarify the brand’s positioning, key messaging, brand identity and go-to-market strategy.
This activity ran in parallel with Hallam creating a new website for the brand, ready in time to launch the brand to the marketplace.
What we did
Our strategic brand experts worked with CovertSwarm to help define their vision, bringing their offence-first approach to the forefront and repositioning them as the only cyber security solution that fortifies their clients’ defences by constantly attacking them.
With a newly defined brand position, we worked with CovertSwarm to reimagine their brand identity to provide standout visuals that better reflect their unique offering. With hard-hitting messaging frameworks, an authoritative tone-of-voice and a bold, daring, no-frills visual identity, we put CovertSwarm firmly on the map as the cyber security experts you can’t afford to ignore.
In crafting this identity, we’ve given CovertSwarm a unique position as an ethical, assertive force of attack in a market full of passive defenders. They have a unique platform on which to assert themselves, and their innovative approach to their services, as the go-to partner for security-conscious organisations.
The results
The brand strategy and identity work we delivered helped clarify the new brand and position them as a unique offering in a saturated market.
This Brand and Strategy project that Hallam delivered has provided huge value, delivering a distinctiveness which is already reflected in pipeline activity. We’re delighted with our new brand, with positive internal buy-in from both clients and employees alike; Hallam’s Brand project has given us an unassailable point of difference, and we’re so proud of our distinctive new identity that reflects the bold way we deliver our work.
Anders Reeves, Founder of CovertSwarm
Working to a unified strategy, the post-launch activity combined the Brand work with a new website, PR, SEO, Paid Media and creative asset development, which saw branded search volume double since our partnership began.
Be chosen before the search begins
Stop playing it safe and start working with us to create marketing that earns attention, builds trust and puts your brand ahead of the competition before buyers even start looking. To escape the ordinary and become truly unforgettable, all you have to do is get in touch.