We’re thrilled to announce we have been appointed by plan.com as its integrated agency partner following a competitive pitch process involving six agencies.
Founded in 2013 by serial entrepreneur Dan Craddock, plan.com is a technology-led business mobile platform that has served over 750,000 customers across the UK. The company’s award-winning my.plan platform gives businesses unprecedented control over their mobile fleets, from real-time usage monitoring and spend management to workforce visibility, differentiating it sharply from the major network operators.
plan.com’s growth trajectory has been remarkable. Previously ranked second in the Sunday Times BDO Profit Track 100 and first in the Sunday Times Tech Track 100, the company is now entering an ambitious new phase of growth.
plan.com selected Hallam as a B2B specialist agency capable of seamlessly integrating brand, media, and AI search; a combination plan.com views as essential to achieving its growth ambitions.
Tim Slater, Head of Data at plan.com, said: “We needed an agency with the experience and depth to support a significant growth phase, and the collaborative approach to work as a genuine partner. Hallam understood our vision, offered specialist expertise across every discipline, and demonstrated a real passion for delivery.”
Hallam will partner with plan.com across the full marketing mix to build distinctive brand visibility and drive ambitious growth targets. The scope of work includes creative-first advertising, paid media strategy and management, LLM optimisation, content marketing and digital PR.
As the CEO of Hallam, I want to add that we’re hugely excited by this partnership. plan.com’s growth, ambition and vision are truly inspiring. They’ve built a product that genuinely disrupts the business mobile space, and we believe they can go much further. This is exactly the type of bold, challenger brand that Hallam exists to support, and we can’t wait to help them make the major networks take notice.”
The appointment reinforces Hallam’s position as a leading B2B agency specialising in building distinctive brands through the integration of creative advertising and performance marketing. Read more of our award-winning B2B case studies here.
