Better B2B Begins Now

We’re opening a new chapter with a clear stance: Hallam is the champion of B2B brands. Too often overlooked, B2B powers half the economy. We exist to give B2B the voice it deserves.

Our mission is simple: to get B2B brands onto the Day-1 list, the shortlist behind 93% of buying decisions. It’s where pipelines are built, revenue grows, and category leadership is made.

As part of this repositioning, we’re also launching Better B2B, a community where marketers in the B2B space, from solo teams to niche sectors, can come together to feel seen, supported, and inspired.

This evolution follows six months of client conversations and performance analysis. The conclusion was decisive: B2B is where we deliver the most impact, and it’s where we’re doubling down.

25 Years at the Cutting Edge

For 25 years we’ve partnered with some of the world’s biggest names, including the United Nations, BBC, Speedo, Raleigh, Boots, Suzuki, BMW, delivering work that blends creativity, performance, and technology.

But the truth is, Hallam has always been the champion of B2B at it’s core.  80% of our clients are in complex business markets, and in the past five years, our B2B focus has powered award-winning results: Best Large Agency in the UK, Best Integrated Search Agency globally, and back-to-back Drum Grand Prix wins.

“Hallam’s bold shift to a B2B-first agency is backed by strong results, and it is great to see how their campaigns combine creativity with commercial impact. Their people-first internal changes, from employee ownership to hybrid working, highlight impressive adaptability and future-focused leadership.”

UK Agency Awards

Chosen before the search begins

B2B marketers face tougher economic conditions than ever before: shifting buyer behaviour, rising acquisition costs, and a flood of generic AI content. Budgets have drifted to supporting short-term tactical opportunities, and are less able to take the long-term strategic view that drives consistent brand growth.

At the same time, search has fragmented, and buyers default to the brands already in their memory. Neither are B2B buying groups spontaneous; they’re likely to trust the brands that have built up consistent familiarity well before the sales meetings begin.  

Research shows that 93% of buying decisions come from a Day-1 List of familiar names. The task is clear: to grow, brands must earn their place on that list by being remembered before the search begins.

Here is how Hallam does this:

    1. Be distinctive and remembered
      Build and consistently deploy distinctive brand assets and differentiated messaging that sticks in buyers’ minds.
    2. Build fame with creative reach
      Run bold, multi-media campaigns that reach and captivate your ICP before they’re in-market.
    3. Own the places buyers search
      Use a Total Search approach across Google, LLMs, social and industry platforms to show up when it matters.
    4. Prove and optimise with data
      Connect CRM and pipeline data to media so you optimise for revenue, not clicks.

Proof in Action

For Workbooks, a challenger CRM brand, we launched the bold “No BS CRM” campaign,delivered through video, digital, and out-of-home creative. It drove 77M impressions in 90 days, a 143% uplift in pipeline value, and a 17% share of search increase, winning Marketing Week’s Campaign of the Year ahead of Coca-Cola and John Lewis.

For Fora, a premium flexible workspace provider, we rebuilt PPC and integrated it with DOOH, social, and display to support a major rebrand. The campaign delivered 2,778 SQLs, including 611 from PPC, with stronger lead quality and share of search gains that saw them overtake category leader Regus for the first time.

What’s next

Our core offer remains the same, Brand, Reach, Experience and Data. But we’re doubling down where B2B brands need us most:

  1. Creative-first campaigns to build fame, fuel demand and turn pipeline into growth.
  2. Total Search strategies spanning Google, social discovery and the rise of AI platforms.
  3. Advanced attribution and data integration linking CRM sales outcomes to media optimisation, moving beyond clicks to revenue-driven ROI.

Our ambition is clear: to help B2B brands build the presence, pipeline and proof to be chosen by buyers before their search begins. If that’s your challenge, we’re here. Better B2B begins now.