Ecommerce
Are we an ecommerce SEO agency or an ecommerce PPC agency? Well, the answer is both, plus a lot more besides. So, whether you’re looking to drive traffic and increase conversions with search engine optimisation, or grow revenue and maximise profits with paid activity, you’ll find lots of sound advice on these blogs written by the experts who have helped to make Hallam the best integrated search agency in the world.
Setting up Google Shopping Custom Labels using a supplemental feed
Custom labels are a fantastic way of squeezing the most profitability out of Google Shopping and a supplemental product feed…
Website legal requirements: laws and regulations in the UK (2018)
Your business website is required to comply with current legislation or pay the consequences. Here's a checklist of 7 legal…
Anatomy of a great ecommerce product page
Improve the performance of your ecommerce product pages with these eight top tips.
Visual search: what you need to know
Alongside the increasing importance of voice search in the SEO world, visual search technology continues to advance. What is visual…
Landing pages – see where visitors enter your website & how they interact
The first web page people see when they arrive on a website is known as the "landing page". Understanding how…
How To Set Up Dynamic Product Ads on Facebook
Facebook's dynamic product ads allow retailers to promote relevant items from their entire catalogue on any device. Advertisers can use…
Ecommerce and Millennials: How Does Generation Y Impact Mobile Shopping?
Millennials have evolved from a popular catchphrase among those trying to identify a new trend, to a group of tech-savvy…
How to add canonical tags in Magento
It is very common for duplicate pages to be inadvertently created on websites, especially on ecommerce sites, but this could…
All you need to know about submitting a Google Shopping data feed
There are various upload methods for submitting your data feed to Merchant Center, and the one you use comes down…
How to divide a Google Shopping campaign
Google Shopping allows you to place product listing ads within Google’s search results. In order to be truly effective, it…
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