Branding
Consumer confidence has dropped further across all five points in October, despite expectations for a slight improvement. With the cost…
Our takeaways from LinkedIn’s Executive Circle Conference
Last week, we attended LinkedIn’s Executive Circle Conference, where we heard from leaders at LinkedIn who provided insights into what…
Revisiting segmentation and targeting
Marketing leaders today are being asked to deliver ambitious outcomes for their companies in complex and volatile business environments. The…
September 2023: Digital Trends report
Looking out the window, it’s clear that summer is coming to an end, and with so much change coming our…
Everything we learned from Google’s “Prepare for Peak” webinar
The peak season holds immense importance for ecommerce businesses, serving as a crucial period to maximise sales and gain a…
Key messaging frameworks: an essential tool for brand strategists
I’m a strategist, so my obsession with frameworks and models comes naturally. One that I’m finding incredibly useful right now…
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