Insights

Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

Optimising your crawl budget will help search engines crawl and index the most important pages on your website. Here are…

Facebook's dynamic product ads allow retailers to promote relevant items from their entire catalogue on any device. Advertisers can use…

There are lots of things that can go wrong when you're doing A/B testing and most of them involve using…

The digital PR landscape is changing as some publishers are monetising what was previously editorially driven decision making. What does…

Millennials have evolved from a popular catchphrase among those trying to identify a new trend, to a group of tech-savvy…

We recently ran a LinkedIn text ad campaign using best practice techniques. We've put together a case study to highlight…

If you're having difficulty adding schema markup to your site via your CMS, use Google Tag Manager instead - it's…

It is very common for duplicate pages to be inadvertently created on websites, especially on ecommerce sites, but this could…

In digital marketing, we need to make sure that any activity we deliver for clients is faultless. Whether it’s a…

Link building for ecommerce is typically seen as one of the biggest SEO challenges facing businesses who transact online. You…

Bing Webmaster Tools is often overlooked by website owners but it’s probably one of the most valuable free SEO tools…

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