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Insights

Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

SEO

Google’s May 2021 update: a closer look at Core Web Vitals

UPDATE: The world of digital marketing is constantly changing, but don't worry, we're on top of it. Google have changed…

SEO

Black Friday: Effective Marketing Strategies to Boost Sales

With Black Friday just around the corner, many online retailers such as Amazon have already started promoting their offers in…

News

Hallam’s record-breaking night at The Drum Recommends Digital Awards 2020

We've woken up today feeling extra giddy. Not only did we have a record-breaking night, picking up 10 awards, we…

SEO

SEO Terms Explained: An SEO Glossary

An SEO Glossary, explaining the common SEO Terms that you need to know.

News

Hallam ‘Drums’ up 14 award nominations

Team Hallam has been shortlisted for 14 awards in this years The Drum Recommends Digital Awards.

Branding

Personal branding in a B2B world

Why it's important and how to get it right, according to the professionals...

Content Marketing

The Evolution of PR in the Digital Age

PR has changed a lot since the turn of the century, but the use of new digital techniques has really…

Ecommerce

Biggest PPC A/B testing mistakes

A/B testing is designed to maximise the effectiveness of your advertising. It's a great and continually practised way to get…

News

Hallam wins Best Large Integrated Agency at European Search Awards

Team Hallam has taken the top award and been crowned the Best Large Integrated Agency at the European Search Awards…

Content Marketing

Google Ads: Digital Sales Tax expands to four more countries

New fees for any advertisers targeting the UK, Austria or Turkey with their Google Ads.

Content Marketing

Managing your personal brand

Creating your own personal brand plays an important part in your professional life, from finding a new job to seeking…

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