Linkedin Marketing Fundamentals
Half Day Training Course
Our LinkedIn Marketing course is designed to help professionals maximise their impact on LinkedIn. This half-day session teaches you to create effective content, build and optimise ads using LinkedIn Campaign Manager, and target your ideal audience.
The course can be delivered virtually, at the Hallam training centre, or a location of your choice within the UK.
Location
Virtual classroom or private sessions available
Availability
Worldwide
Duration
3.5 hours
Learn how to leverage the key B2B advertising platform, from campaign planning to execution and best practices around targeting and creative
Who should attend
This course is perfect for business owners, marketing professionals, and PR specialists aiming to harness LinkedIn for business growth.
Level: Beginners
What you’ll learn
- Plan and execute engaging LinkedIn content
- Target and build relevant audience lists
- Create campaigns aligned with business goals
- Optimise campaign performance and measure success using Campaign Manager
Brands we’ve helped upskill
We’ve delivered training for local SMEs to global businesses. Whatever your training requirements, it’s likely our team can help.
Course agenda
LinkedIn Overview
Latest features, platform statistics, and user demographics.
Profile & Company Pages
Optimising personal profiles and company pages.
Content Marketing
Best practices for various content formats.
Campaign Strategy
Planning full-funnel campaigns.
Targeting & Audiences
Building and utilising native, matched, and lookalike audiences.
Campaign Execution
Structuring campaigns, setting objectives, and budget forecasting.
Ad Types & Placements
Selecting appropriate ad formats and creative best practices.
Conversion Tracking
Setting up and using the conversion pixel.
Optimisation & Analytics
A/B testing, performance optimisation, and data analysis.