Facebook Advertising Fundamentals
Half Day Training Course
Our half-day Introduction to Meta Advertising course is designed to help you master the essentials of Facebook and Instagram Ads. Perfect for business owners and digital marketing professionals, this training will equip you with practical skills to set up and optimise your campaigns.
The course can be delivered virtually, at the Hallam training centre, or a location of your choice within the UK.
Location
Virtual classroom or private sessions available
Availability
Worldwide
Duration
3.5 hours
Learn the basics of Meta advertising, gaining experience in everything from campaign planning to execution
Who should attend
Ideal for business owners, digital marketers, and PR professionals who want to learn how to effectively use Facebook advertising to promote their business.
Level: Beginners
What you’ll learn
- Understand how Facebook advertising can benefit your business.
- Navigate Business Manager and identify the Facebook pixel.
- Set up and structure campaigns in Facebook Ads Manager.
- Create and design effective ads.
- Analyse campaign performance using Ads Manager.
Brands we’ve helped upskill
We’ve delivered training for local SMEs to global businesses. Whatever your training requirements, it’s likely our team can help.
Course agenda
Introduction to Facebook Advertising
Overview of Facebook apps, advertising basics, and organic vs. paid social.
Ads Buying Types
Differences between boosting posts and using Ads Manager, ad auction, and delivery.
Campaign Set-up
Structuring campaigns, setting objectives, budgets, and bids, using Saved, Custom, and Lookalike audiences.
Ad Design and Creation
Best practices for ad formats, creating engaging ads, and creative tips.
Case Studies
Examples of successful campaigns.
Tracking & Measurement
Using the Facebook pixel, introduction to Conversions API.
Reporting
Analysing campaign performance and understanding key metrics.