Brand Building Fundamentals
One Day Training Course
Unlock the potential of digital platforms for brand growth with this comprehensive one-day course on brand building. Tailored for marketers, this program provides insights into the fundamentals of brand building, and how to leverage platforms like Google, Meta, TikTok, and LinkedIn for long-term brand strategy and growth.
Learn the core principles of brand strategy, setting objectives, and media planning. Develop effective cross-platform campaigns with a focus on creative content, and understand and implement measurement techniques to gauge brand performance.
The course can be delivered virtually, at the Hallam training centre, or a location of your choice within the UK.
Location
Virtual classroom or private sessions available
Availability
Worldwide
Duration
1 day
Tailored for marketers, this program provides insights into the fundamentals of brand building, and how to leverage platforms like Google, Meta, TikTok, and LinkedIn for long-term brand strategy and growth.
Who should attend
Ideal for brand managers and digital marketers aiming to integrate brand-led strategies with performance marketing.
Level: Intermediate
What you’ll learn
- Advocate for brand-led digital campaigns internally.
- Apply marketing effectiveness principles across various digital platforms.
- Set strategic objectives and plan paid media campaigns effectively.
- Target key audience segments and measure brand impact accurately.
Brands we’ve helped upskill
We’ve delivered training for local SMEs to global businesses. Whatever your training requirements, it’s likely our team can help.
Course agenda
Brand Strategy Essentials
Learn the core principles of brand strategy, setting objectives, and media planning.
Creative Execution
Develop effective cross-platform campaigns with a focus on creative content.
Measurement Frameworks
Understand and implement measurement techniques to gauge brand performance.