AI Search specialists in B2B
Get cited where your buyers are searching
Search behaviour has shifted. We make sure your brand is trusted and cited in AI overviews and large language models. So you stay visible when your customers are looking for answers.
See how AI search changes everything.
Get cited where it counts
Nearly 60% of Google searches now end without a click because answers sit inside AI overviews. At the same time, professionals are asking ChatGPT, Perplexity and other models instead of relying on search engines. We put your brand at the heart of those answers so you’re seen, trusted and chosen.
See our AI search case studies
“Partnering with Hallam has been brilliant. Their strategic SEO, content and Paid Media expertise has helped us grow revenue and strengthen our online visibility.
The collaboration has been seamless and their proactive, data-driven approach continues to deliver real results. Now we’re excited to expand into new channels and explore future opportunities!”
Clare Grantham, Director, The Safer Food Group
Win the zero-click search
Content should do more than fill channels. We design programmes that combine strategic planning, creative execution and performance thinking to build authority, generate demand and fuel sustained commercial success.
Visibility
Earn citations in AI overviews and LLMs so your expertise appears in answers and stays front and centre during research.
Trust
Build authority through citations and earned web mentions so LLMs recognise your brand as credible and users feel confident engaging.
Growth
Link citations to performance with tracking that attributes LLM-driven sessions, assists and revenue,
guiding content priorities and
investment decisions.
Let’s take the first step. We’re ready.
How we work, works.
We’re in the business of results. Take a look at some of our most recent work, or get in touch and we’ll show you what great looks like.
Search has moved on
Google’s dominance is slipping, with market share falling below 90% for the first time in a decade. AI overviews now dominate results in healthcare and technology, replacing the traditional click. Meanwhile, Gen Z are searching TikTok and Instagram, and B2B audiences are turning to ChatGPT or Perplexity. If you’re not cited in these spaces, you’re invisible to the people you need
to reach.
Conversations build authority
Search is now conversational. That changes how optimisation works. We help you build topical authority through informational hubs, technical audits, competitor analysis and earned web mentions.
Our proprietary tools – from Share of LLM benchmarking to the Citation Optimisation Framework – show exactly where you’re cited and the text LLMs use. That means clear visibility of progress and proof of value.
We’re an integrated
marketing agency
We have the capability to execute all the key services you need to turn strategy into action, and stay ahead of competitors.
Organic Search
Our SEO work puts you where decisions start. From Google to TikTok to AI search, we make sure your brand shows up and stands out.
Analytics
Our analytics service helps you navigate the complexity of attribution and ROI, giving you the clarity to make smarter decisions.
Content marketing
We design B2B content strategies that generate demand, build authority and win trust, with every asset connecting directly to measurable business growth.
Digital PR
Digital PR puts your brand where it counts. It builds the visibility, trust and authority B2B buyers and algorithms look for. We help you cut through complexity and get remembered for all the right reasons.
Latest AI search articles
Read about industry trends, news and opinions from our experts.
Frequently asked questions
What is GEO?
GEO stands for Generative Engine Optimisation, and it represents a group of tactics that work to improve your brand’s visibility and citations in Generative AI platforms. These include ChatGPT, Perplexity, Gemini, AI Overviews and Claude.
It’s worth noting that the tactics included in GEO are also present in an overarching Organic Search campaign. We don’t see GEO being different to SEO or Organic Search, but instead as a classification of tactics.
How does ChatGPT’s engagement rate compare to Google?
As of September 2025, ChatGPT has an engagement rate of 63.42% and Google has an engagement rate of 61.64%. They’re near-identical, but ChatGPT currently has the upper-hand.
This demonstrates the viability of Large Language Models as an alternative platform to Traditional Search, and emphasises the importance of preparing for a future where AI Search becomes more dominant.
How do you increase citations in AI/LLM Search?
To increase citations in AI or LLM Search, we focus on 4 key principles: Publishing clear & expert content, optimising your IA (Informational Architecture), earning external mentions and sharing unique data.
Earning external mentions through Digital PR has a stronger correlation to LLM Citations than any other factor, including traditional backlinks.