Organic search agency for B2B
Be visible.
Be chosen.
In B2B search, visibility decides who gets the sale. Our SEO work puts you where decisions start. From Google to TikTok to AI search, we make sure your brand shows up and stands out.
See how organic search drives real growth.
Search that sells
Organic Search makes your business discoverable at every point of search, from traditional engines to social platforms and AI results.
We use audience research, competitor analysis and predictive SEO to identify what your customers are asking for, then position you to own that space. It’s efficient, revenue-first and proven to generate results.
“Hallam have taken the time to understand the complexity of our wider organisation, sharing their expertise and insights with the team and helping us to achieve our site and organic performance.
Hallam are going to be fundamental to our growth plans and are a vital partner to help us navigate the changing landscape of the
digital world.”
Claire Hamill, Digital Marketing Manager, Aggregate Industries (now Holcim UK)
Own the search results
Our approach focuses on impact, efficiency and relevance. We solve the real problems that stop B2B businesses from winning in search. Giving you:
Impact
Every recommendation goes through an effort versus impact test so we prioritise what drives revenue fastest.
Efficiency
Unified search aligns organic and paid, which lets you win high-value terms without wasting spend.
Relevance
Predictive SEO mines Reddit and Search Console data to uncover the themes your audience actually cares about.
Let’s take the first step. We’re ready.
How we work, works.
We’re in the business of results. Take a look at some of our most recent work, or get in touch and we’ll show you what
great looks like.
Cementing their position as sector leader through increased online presence
A unified SaaS search strategy that resulted in a 168% increase in won revenue
Boosting organic revenue by 60% for food hygiene and safety training providers
Creating a high performance website to reflect a people-first approach
Search is bigger
than Google
Google still dominates, but the search landscape has shifted. Gen Z now treats TikTok and Instagram as search engines. And AI platforms, such as ChatGPT and Perplexity, now cite brands directly in answers.
Winning in search today means thinking beyond the traditional engine and securing visibility across every platform where your audience is looking. Our Total Search approach ensures you’re always visible, whether a potential customer is typing into Google, scrolling through social platforms or testing the newest AI assistant.
SEO never stands still
The days of shortcuts and black-hat tricks are over. Organic search now demands strategies that generate value for the user and ROI for your business. That’s why we focus on sustainable performance, technical excellence and smarter content opportunities.
Our work adapts as the search world shifts. So your brand never falls behind. From improving site architecture to identifying new AI-driven opportunities, we create long-term value while delivering measurable
results today.
We’re an integrated
marketing agency
We have the capability to execute all the key services you need to turn strategy into action, and stay ahead of competitors.
Digital PR
Digital PR puts your brand where it counts. It builds the visibility, trust and authority B2B buyers and algorithms look for. We help you cut through complexity and get remembered for all the right reasons.
User Experience
We fix the friction, by designing journeys that drive conversion and keep customers coming back.
AI Search
We make sure your brand is trusted and cited in AI overviews and large language models. So you stay visible when your customers are looking for answers.
Content Marketing
We design B2B content strategies that generate demand, build authority and win trust, with every asset connecting directly to measurable business growth.
Latest organic search articles
Read about industry trends, news and opinions from our experts.
Frequently asked questions
Can you guarantee results?
We never guarantee particular ranking positions or visibility scores.
The truth is, search engines are constantly updating their algorithm and there will always be uncertain and natural fluctuations.
Instead, we focus on 1st party metrics that directly impact your business’ bottom line. This means delivering sustainable growth in leads, conversions and revenue from Organic Search.
What’s so different about Hallam when it comes to Organic Search?
Our team is obsessed with making a meaningful impact on your business’ bottom line. Everything we do from an Organic Search standpoint has Revenue generation at the heart of it. The result of this are highly efficient campaigns that deliver tangible ROI.
We use AI and automation to speed up menial tasks to ensure we have more time to focus on high-value activities that will really make the difference in your business’ commercial performance.
As well as this, we think in a “Total Search” mindset, which is the practice of growing your brand’s visibility beyond the means of “Traditional” search (such as Google or Bing). Users are diversifying the way that they search (i.e. 40% of Gen Z use TikTok as a search engine, and 45% use Instagram as a Search Engine) so Total Search ensures we capture Organic market share that could otherwise have been lost.
What KPIs or metrics do you use to track progress?
We use a balance of 1st party and 3rd party metrics. Our 1st party metrics include Traffic, Leads & Revenue generated for your business via Organic Search, and 3rd party metrics include ranking positions, share of search and LLM (Large Language Model) visibility.
This blend ensures we can monitor the impact and progress of your campaign (via 3rd party metrics), whilst giving you tangible commercial-first data that accurately shows the impact of Organic Search on your business’ bottom line.