AI tools like ChatGPT are reshaping the early stages of the B2B buying journey.
We analysed four sectors to see which brands hold the strongest position when the game begins.
Generative AI (LLMs) are reshaping the B2B buyer journey, being used for early-stage insight, summarising reports and creating initial shortlists. If your brand isn’t visible in the model’s knowledge base “you simply don’t exist” to a growing number of buyers.
Inside the report
✅ Discover how Share of LLM (SoLLM) compares to the traditional Share of Search (SoS)
✅ Learn how dominance in traditional search doesn’t always guarantee visibility in generative AI platforms
✅ See quantified data showing that brands in the top half for Share of Search are 2.5 times more likely to also rank in the top half for Share of LLM across four B2B sectors
✅ Find out what marketers can do now to build LLM authority, shifting focus from visibility to trust and reputation
The new measure of authority for B2B brands.
Success stories: Proven impact for B2B brands
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