HR buyers are searching smarter. Your content needs to catch up.

Search is reshaping how HR software is discovered, compared and bought. And the brands that understand buyer intent are pulling ahead.

Behind every spike in search traffic is a smart strategy. We’ve unpacked the ones that actually work.

Inside the report

✅ The HR software keywords growing fastest in 2025

✅ Why long-tail, verticalised content is converting better

✅ What Deel, BrightHR and BreatheHR are getting right

✅ How AI Overviews are rewriting the rules of organic strategy

✅ The biggest gaps in content, backlinks and timing

This isn’t just a trends piece. It’s a revenue roadmap.