Data-driven B2B reporting agency
Stop guessing and start knowing
We bring all your data together into one clear view, so you can spot trends, identify risks and act with confidence. By connecting every platform you use, we make sure you see the full story behind your performance, not just fragments.
Turn complex data into simple decisions.
See the
full picture
Fragmented dashboards mean you never really know what’s working. We unify your platforms, automate the process and build reporting tailored to your goals. That means less manual work, faster answers and complete visibility across channels.
“Hallam helped build our search visibility quickly; providing
regular benchmarked reports showing our strengths,
weaknesses and opportunities. ”
Mark Gadsden, Chief Marketing Officer, Oqton
The reports that drive the decisions
We don’t just show numbers. We translate them into context, meaning and action, revealing what they say about your performance right now and how to drive growth in the future.
Accuracy
Automated blending gives you consistent, reliable reporting you can trust to guide business-critical decisions and prove marketing’s impact across
the funnel.
Clarity
See every channel in one place, with clear visuals that highlight shifts and trends you’d otherwise miss when stuck in fragmented dashboards.
Flexibility
Custom dashboards built around your goals and data, from fixing broken tracking to modelling ROI on complex multi-channel campaigns.
Let’s take the first step. We’re ready.
How we work, works.
We’re in the business of results. Take a look at some of our most recent work, or get in touch and we’ll show you what
great looks like.
Built around your systems
We don’t force you into rigid models. Instead, we work with whatever platforms you already use, from Salesforce to Google Ads, and blend, automate and uncover the data in a way that fits your business. That means consistent reporting, seamless integrations and less time wasted on manual collation.
More than numbers
Great reporting goes beyond metrics. We reveal the story behind your performance. That means what’s improving, what’s holding you back and where to invest next. With clearer answers, you make smarter choices, reduce wasted spend and drive sustainable growth.
We’re an integrated
marketing agency
We have the capability to execute all the key services you need to turn strategy into action, and stay ahead of competitors.
Organic Search
Our SEO work puts you where decisions start. From Google to TikTok to AI search, we make sure your brand shows up and stands out.
Analytics
With good data and intelligent analysis, you’ll always make the right call, and smarter decisions than your competitors.
User Experience
We fix the friction, by designing journeys that drive conversion and keep customers coming back.
Creative Campaigns
We create B2B campaigns that just can’t be ignored. Bold ideas that travel across every channel, spark conversation and turn attention into lasting and measurable commercial results.
Latest reporting articles
Read about industry trends, news and opinions from our experts.
Frequently asked questions
What platforms do you use for reporting?
We use Google Data Studio for the majority of our data insights services, but we’re also familiar with BI platforms such as Power BI &andTableau. Also, we often use Python to create more advanced visualisations for particularly complicated datasets.
Are reports included in a standard Hallam retainer?
All Hallam retainers come with basic reports detailing the performance of that service. However, as an optional extra, our reporting & data visualisation agency can also to go into more advanced reports, such as those integrating with CRM data, for example.
Can advanced reporting make my business more profitable?
Traditional digital marketing reporting has always been very focused on revenue and leads. For our reports, we try to dive down to the level beneath that to discover the profit and sales that really drive your business. By optimising for profit you can find fresh opportunities and get one up on your competitors.