The digital PR agency for B2B growth
Where stories meet search
Digital PR puts your brand where it counts. It builds the visibility, trust and authority B2B buyers and algorithms look for. We help you cut through complexity and get remembered for all the right reasons.
Ready to put your brand in the spotlight?
Beyond the backlinks
Digital PR is how you turn expertise into influence. By putting your people and ideas at the heart of stories, we build authority that audiences and media trust.
And because we integrate with SEO, content and paid, every campaign is designed for measurable outcomes. From stronger rankings to branded traffic growth, PR becomes a driver of performance, not just press mentions.
“We have gained so much online visibility thanks to Hallam and
their strategic guidance over the years, and in working with the
team at Hallam, are delighted to have gained market share in a crowded sector.”
Sam Hudd, Marketing Manager, Protrade
Making every mention matter
We know the challenges. And here’s how we solve them.
Visibility
Get your brand in front of the right audiences, earning coverage in trusted spaces that matter to decision-makers.
Authority
Position your experts as credible
voices with stories that resonate, building lasting recognition in competitive markets.
Performance
Tie every campaign to outcomes that impact your bottom line, from branded traffic to new demand and real growth.
Let’s take the first step. We’re ready.
How we work, works.
We’re in the business of results. Take a look at some of our most recent work, or get in touch and we’ll show you what
great looks like.
The new rules of visibility
Search no longer begins and ends with Google.
AI-powered results, zero-click behaviour and discovery platforms like TikTok, Reddit and YouTube are reshaping how people find information. In this new world, visibility means more than ranking. It means being cited, mentioned and trusted across a fragmented
search ecosystem.
Digital PR is the lever that makes this possible. By securing high-quality mentions and links in authoritative sources, we make sure your brand has the kind of credibility which algorithms and audiences can’t ignore.
How we make it happen
We start with your goals and audiences, then shape stories that earn attention. From expert commentary to data-led insights, we create content that resonates with both media and buyers. Our integrated approach means every campaign is amplified across SEO, content and paid, maximising reach and measurable impact.
And we are always accountable. Transparent reporting shows how digital PR drives rankings, traffic and demand, not just coverage. That’s how we turn coverage into credibility and visibility into growth.
We’re an integrated
marketing agency
We have the capability to execute all the key services you need to turn strategy into action, and stay ahead of competitors.
Organic Search
Our SEO work puts you where decisions start. From Google to TikTok to AI search, we make sure your brand shows up and stands out.
AI Search
We make sure your brand is trusted and cited in AI overviews and large language models. So you stay visible when your customers are looking for answers.
User Experience
We fix the friction, by designing journeys that drive conversion and keep customers coming back.
Brand Strategy
We deliver strategies rooted in customer insight and commercial reality that make your brand remembered, recommended and chosen.
Latest Digital PR articles
Read about industry trends, news and opinions from our experts.
Frequently asked questions
Why should I choose Hallam as my digital PR agency?
We think beyond just Digital PR. We believe in unified strategies that have a great narrative at their heart, and draw on the expertise of our other award-winning teams to achieve tangible business results and create content and assets that you can be proud of.
What are the benefits of digital PR?
There are multiple benefits to having Digital PR as part of your strategy, including:
- Improving organic ranking in search engines
- Increased citations in Large Language Models (such as ChatGPT and Perplexity)
- Driving referral traffic to your website
- Raising brand awareness
- Promoting your thought leaders
- Keeping you front of mind with old and new audiences
- Creating quality pieces of content that can be further amplified across other digital assets
What’s the difference between Traditional and Digital PR?
While Traditional PR focuses on getting your brand or business in print publications and broadcast, digital PR focuses on securing quality links that improve a website’s domain authority over time and contributes to how high you appear in Google’s search results when your customer base searches for your products or services.
How do you measure the success of Digital PR?
Our team uses a range of KPIs, including the quality and volume of backlinks, amount of coverage, brand mentions, increases in website traffic and citations in Large Language Models (such as ChatGPT and Perplexity). As well as this, we use social metrics like shares and engagement.
We regularly adapt our KPIs in line with our clients’ requirements and overall marketing objectives.
What industries does Digital PR work best for?
The beauty of Digital PR is that no one is excluded from the party. Digital PR works for all industries and for any ambitious business, B2B or B2C, that want to improve the reach of their brand and get cited in modern search technologies such as Large Language Models.
Can you help if we have a PR crisis?
Absolutely. When things get tough, our team will be there to guide you through any PR crisis. We’ll deal with any journalist requests, work with you on external statements and messaging, and produce a reputation management action plan that will see your brand through to the other side.
What is the value of a backlink?
In their simplest form, backlinks act as a ‘vote of confidence’ from one site to another, signalling trust to Search Engines and Large Language Models that others can vouch for your content. Backlinks are still considered by many as the most important ranking factor for your site, whilst (even unlinked) branded web mentions are a key driver for Large Language Model citations.
How does Digital PR help with AI/LLM Search?
Recent studies have shown that branded web mentions (even unlinked) are the number one driver of being cited in AI Overviews and other Large Language Models. This makes Digital PR essential for any marketing strategy that needs to reach an audience through AI or LLM Search, such as ChatGPT or Perplexity.