A paid media agency built for B2B
Smarter media for stronger growth
Paid media isn’t just clicks and impressions. It’s how ambitious B2B brands get seen, trusted and chosen. We bring the focus and creativity that turn attention into momentum and commercial impact.
Ready to turn clicks into customers?
Power beyond the clicks
Let’s be honest, paid media isn’t just sticking ads online and hoping for the best. It’s about being in the right place at the right time with the kind of message decision-makers can’t scroll past.
That’s where we come in. We combine audience insight, bold creative and smart optimisation to reach buyers and speed up sales cycles. The result? Stronger pipelines, measurable growth and brand impact that lasts well beyond the click.
“Our first 6 months working together with Hallam exceeded our expectations, helping us produce a campaign that not only won Campaign of the Year, but also started numerous conversations with
relevant leads.”
Dan Roche, CMO, Workbooks
Paid media with purpose
We know the challenges. And here’s how we solve them.
Visibility
Get seen by the right people, across search, social and display, with campaigns built to capture attention and drive action.
Efficiency
Spend smarter, not bigger. With unified search, continuous testing and optimisation ensure budgets work harder and deliver measurable results.
Impact
Quick wins now and stronger brand presence tomorrow. We make you the obvious choice, not the brand buyers easily overlook.
Let’s take the first step. We’re ready.
How we work, works.
We’re in the business of results. Take a look at some of our most recent work, or get in touch and we’ll show you what
great looks like.
Read about how we won Marketing Week’s ‘Best Campaign of 2024’
Increasing US opportunity pipeline revenue with a 27% uplift through paid media strategy
A unified SaaS search strategy that resulted in a 168% increase in won revenue
Using paid media to drive awareness and adoption of products across EMEA
Buyers don’t follow straight lines
B2B journeys now look more like a maze than a funnel. Buyers jump from search to social, from marketplaces to video and back again. If you’re not there at each stop, you’re out of the picture.
Our paid media strategies make sure you show up where that matters. Whether they’re Googling, scrolling LinkedIn or watching a demo on YouTube, we keep your brand front of mind until it’s time to buy.
How we make it happen
We start with audience research. Because channel choices mean nothing if you don’t know who you’re talking to. Then we create ads designed to actually get noticed, and optimise them through continuous learning, making every campaign smarter and more efficient.
And we don’t stop there. Transparent reporting connects your spend to real results like leads, pipeline and revenue. The outcome is campaigns that make a measurable difference to your growth and revenue.
We’re an integrated
marketing agency
Working with Hallam means exposure to all areas of digital, whether that’s advertising, brand or website design.
Organic Search
Our SEO work puts you where decisions start. From Google to TikTok to AI search, we make sure your brand shows up and stands out.
User Experience
We fix the friction, by designing journeys that drive conversion and keep customers coming back.
Digital Strategy
We align brand and performance, sharpen decision-making and turn fragmented activity into commercial growth.
Creative Campaigns
We create B2B campaigns that just can’t be ignored. Bold ideas that travel across every channel, spark conversation and turn attention into lasting and measurable commercial results.
Latest paid media articles
Read about industry trends, news and opinions from our experts.
Frequently asked questions
Why should I work with Hallam as a PPC agency?
Aside from the impressive list of awards our PPC team has won, including Google’s Premier Partner Award EMEA in 2019, our team of specialists has decades of experience between them, covering the full spectrum of paid media services. Check out our case studies for more award-winning results.
What type of PPC clients does Hallam work with?
We’ve worked in pretty much every business vertical and have a depth of knowledge in both e-commerce and lead gen clients that sets us apart from most agencies. We can tailor objective-led strategies for smaller growing clients right up to huge multinationals, covering a breadth of budgets. The most important thing to remember is that we will always create a bespoke PPC strategy for you, underpinned with integrated business data to prove our effectiveness.
How do you report on progress?
We develop a bespoke dashboard that can be accessed at any time, and is updated in real-time, for each of our clients. Performance summary reports are also provided across PPC, SEO, Social Media, Digital PR and any other channels agreed upon. We provide clear and concise commentary highlighting any significant changes, pointing out successes and recommended actions for areas of improvement.
You will also have access to our project management tool, giving you transparency on the activities we are carrying out on a month-by-month basis and how these tie into the overarching strategy agreed with you to achieve your business objectives.
On which channels can you do PPC advertising?
We will advertise on any channel deemed relevant to your business strategy, often starting with the basics of Google Search, Display, Video, Shopping and Microsoft Advertising. We also offer Programmatic, Affiliate Marketing and Social Media advertising on both mainstream platforms like Facebook and LinkedIn, as well as more niche platforms like Pinterest and Reddit.
What KPIs and metrics do you use to track progress?
This depends on the campaigns we are running for you and how they align with your wider business objectives. For upper-funnel PPC campaigns, we’re more likely to measure views, impressions, traffic and brand recall lift. With lower-funnel campaigns, we’ll measure key metrics like volume of leads/conversions, return on ad spend or cost per acquisition.
What’s the difference between PPC and SEO?
SEO is the set of processes and techniques used to increase your website’s visibility in search engines like Google and Bing ‘organically’ (without the direct exchange of money). PPC is a method of advertising across networks, using a Pay-Per-Click pricing model. You pay for each click on your adverts, which direct online traffic to your website.