The agency for B2B account-based marketing
Win the accounts
that count
Account-based marketing (ABM) focuses on the leads that matter. We design B2B campaigns that align sales and marketing to drive pipeline growth and win high-value accounts.
Turn target accounts into real revenue.
Growth starts with focus
ABM is more than a tactic. It’s a strategy that unites research, data, content and activation. We start by identifying the accounts most likely to deliver growth, then build campaigns that combine precision targeting with tailored messaging.
Whether it’s senior decision-makers in a shortlist of key accounts or a broader segment of your market, we adapt the approach to your goals. And because alignment is critical, we work with sales to ensure shared ownership of pipeline, not just marketing metrics.
“Our first 6 months working together with Hallam exceeded our expectations, helping us produce a campaign that not only won Campaign of the Year, but also started numerous conversations with
relevant leads. ”
Dan Roche, CMO, Workbooks
How we put ABM into action
ABM succeeds when it’s treated as a growth framework, not just another media play. By combining insight, data and creativity, we break down silos between sales and marketing teams, making campaigns sharper and more accountable.
The result is activity that generates opportunities sales actually want to pursue. From who you target to the messaging they see, everything is tied to pipeline contribution and revenue impact.
Alignment
Sales and marketing share goals, creating campaigns that convert
high-value opportunities into
measurable revenue.
Precision
Predictive platforms reveal which accounts are in-market before they raise a hand, so you act earlier.
Personalisation
Tailored messaging at scale ensures every account interaction feels relevant and valuable.
Let’s take the first step. We’re ready.
How we work, works.
We’re in the business of results. Take a look at some of our most recent work, or get in touch and we’ll show you what
great looks like.
Stop chasing.
Start winning.
Traditional demand generation focuses on volume. But chasing unqualified leads wastes both time and budget. ABM reverses that logic by starting with the accounts most likely to deliver growth.
We integrate CRM and marketing data to connect every campaign to pipeline outcomes. That means fewer wasted leads, more measurable opportunities and visibility of what’s working. For high-growth B2B brands, pipeline contribution is fast becoming the only metric
that matters.
ABM that scales with you.
ABM isn’t reserved for global enterprises. With advances in creative automation and AI, it’s now possible to deliver personalised campaigns efficiently across market tiers.
This makes ABM a fit for mid-market brands as well as large-scale businesses. Whether you need a focused engagement programme for a shortlist of strategic accounts or broader activation across a defined market, our approach adapts to your growth stage and objectives.
We’re an integrated
marketing agency
Working with Hallam means exposure to all areas of digital, whether that’s advertising, brand or website design.
Organic Search
Our SEO work puts you where decisions start. From Google to TikTok to AI search, we make sure your brand shows up and stands out.
Creative Campaigns
We create B2B campaigns that just can’t be ignored. Bold ideas that travel across every channel, spark conversation and turn attention into lasting and measurable commercial results.
Brand Strategy
We deliver strategies rooted in customer insight and commercial reality that make your brand remembered, recommended and chosen.
Reporting
We bring all your data together into one clear view, so you can spot trends, identify risks and act with confidence.
Latest ABM articles
Read about industry trends, news and opinions from our experts.
