Email marketing
Engage your current customers, deliver content that new audiences want to receive and scale the impact your emails have on conversions. You can do all this, and more, with email marketing and personalisation.
Let’s take the first step. We’re ready.
Deliver the content your customers actually want
We all receive them every day – emails that land in our inbox and end up straight in the bin. Your email marketing doesn’t have to be like that though. In a world where email marketing remains the best tool for direct consumer interaction, your emails can excite, engage, inform and persuade. Here’s how…
A personalised experience at the heart of every email
It’s in our nature to want to feel unique. Not just another number on a company’s database. Our email marketing strategies communicate with your customers like no other channel by delivering a personalised experience backed by data, ensuring your customer feels like they’re receiving content that has been made for them.
Thinking beyond the words
What good is quality copywriting in your emails doing if it’s getting lost in a messy design? We think beyond the message by working with brands to create tailored templates that leave a lasting impression, sustain interest and provide a platform for your words to shine.
Emails that blend into your content strategy
Email is not a siloed sales tool. With its power to communicate directly with your audiences, we believe email marketing should be a natural extension of your content strategy. A tool that shares your brand values and lets your audience take a peek behind the curtain of what it means to be affiliated with you.
Automation that reacts to your customers’ actions
We all talk and respond differently, and your emails should do the same. Our team are experts in utilising and implementing automation, segmentation and workflows, meaning your customer is receiving the right content for them – no matter where they are in their journey with you.
Strategic email marketing that drives conversions
The traditional approach to email marketing no longer cuts it. The bombardment of sales pitches, the unique offers that aren’t unique at all, the cold emails that you never even signed up for. They’re tactics that don’t build any brand momentum. But, with a strategic approach to your email marketing, you can build a long-term offering that keeps customers invested.
Putting strategy at the core
We don’t send an email for the sake of it. Each message is curated with a call-to-action (CTA) in mind. Our team are expert at building a multi-layered email marketing strategy that floors the traditional approach to sales marketing. We combine performance and customer data with your goals to turn your bounces into opens, your clicks into conversions and customers into advocates.
Consultants embedded in your team
We’re not just your agency. We’re your partner. Your goals are our goals. Whether that be driving more conversions through email marketing, growing your customer database, getting more people to visit your website or wanting to deliver an experience that resonates with your brand. We make it our mission to achieve it.
Getting to grips with a privacy-first world
Privacy is changing the face of email marketing and the way customer data is collected and used. The age-old approach to targeting is coming to an end and our team are at the forefront of these industry changes, advising brands on what to do next.
How we work, works
We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.
Let’s take the first step. We’re ready.
Frequently asked questions
What is email marketing?
In a nutshell, email marketing is the use of email to directly engage customers, in order to promote a business’ services or products. Traditionally, the tool is used to share exclusive offers and, as a result, is a key pillar of any digital marketing strategy.
What are the benefits of email marketing?
Used well, there are multiple benefits that come with email marketing. These include:
- Developing a customer database
- Driving conversions and sales
- An increase in website traffic
- A direct line to your customers
What is email marketing automation?
The development of email marketing automation has allowed it to become far less taxing. Through automation, a series of emails and workflows can be created and implemented that are instantly triggered by a pre-determined action by a customer on your website or the email service itself.
How do you measure the success of email marketing?
There are a few ways that you can track how successful your email campaigns are. These include:
- An increase in open rates
- An increase in click-through rates
- Its impact on conversions and sales
- Database list growth
- A decrease in bounce rate
- A decrease in unsubscribes
What services are in email marketing?
Here at Hallam, we cover the full email marketing offering. Starting with strategy, our team is able to build new engaging templates, deliver quality copy, implement automation, support your GDPR efforts and activate campaigns.