The agency for B2B testing and measurement
There’s no transparency without tracking
If data isn’t tracked properly, nothing else works. We’re here to ensure every click, conversion and revenue signal is captured, managed and maintained to the highest standard.
Keep your tracking watertight.
Fix the foundations first
Accurate marketing measurement depends on disciplined tracking. We manage Google Tag Manager, Google Analytics and all ad platform pixels, ensuring sessions, conversions and revenue are logged with precision.
Our advanced event tracking gives you visibility of the full funnel, while consent management and compliance features like Consent Mode v2 keep everything future-proofed. With rigorous maintenance, clean GTM containers and clear conventions, we make your tracking lightweight, consistent and easy to manage.
“Our business and products are complex; Hallam has taken the time to understand our in-depth needs and saw what needed to be done in order to grow online. The results speak for themselves!”
Rob Carter, Director of Marketing Communications, Learning Pool
We keep your data working harder
We combine technical expertise with proactive maintenance, so tracking remains resilient, no matter how platforms or privacy rules change.
Accuracy
Every session, conversion and revenue event is tracked properly, giving you dependable measurement that feeds platforms the right signals.
Compliance
Consent Mode v2, Enhanced Conversions and privacy-first setups ensure your measurement is aligned with the latest legal requirements.
Performance
Streamlined GTM containers improve site speed, prevent bloat and keep your marketing stack easy to maintain.
Let’s take the first step. We’re ready.
How we work, works.
We’re in the business of results. Take a look at some of our most recent work, or get in touch and we’ll show you what great looks like.
Own your data,
not the browser
The future of measurement lies in server-side tracking. By moving data collection away from the browser, you gain greater control, faster sites and protection against
cookie blockers.
Server-side also allows you to anonymise, redact and enrich data before sending it to ad platforms, ensuring accuracy without compromising privacy. For B2B businesses serious about reliable measurement, this is where competitive advantage is found.
Balancing AI with
human expertise
AI has made it easier to produce content quickly, but volume alone is not enough to build authority. We combine automation with subject matter expertise, creative talent and commercial insight to produce content that is original, valuable and trusted.
This balance allows us to scale production while protecting quality, ensuring your brand cuts through the noise and earns the confidence of buyers in competitive B2B markets.
We’re an integrated
marketing agency
We have the capability to execute all the key services you need to turn strategy into action, and stay ahead of competitors.
Digital Strategy
We align brand and performance, sharpen decision-making and turn fragmented activity into commercial growth.
Paid Media
We bring the focus and creativity that turn attention into momentum and commercial impact.
Organic Search
Our SEO work puts you where decisions start. From Google to TikTok to AI search, we make sure your brand shows up and stands out.
Brand Strategy
We deliver strategies rooted in customer insight and commercial reality that make your brand remembered, recommended and chosen.
Latest testing and measurement articles
Read about industry trends, news and opinions from our experts.
Frequently asked questions
What is data science
Data science is a multidisciplinary subject that combines scientific techniques, procedures and algorithms to extract information and insights from noisy, unstructured data.
How can you use data science in marketing?
Data science can be used in marketing to help identify patterns in customer behaviour. This information can then be used to create targeted marketing campaigns and improve customer retention. Additionally, data science can be used to measure the effectiveness of marketing campaigns and optimise them for better results.
Can data science do XYZ?
Data science can do a lot of things – probably including whatever your XYZ is. If you’ve got a specific need, just get in touch and we’ll be able to help you with your questions.
Is data science difficult?
Very. But don’t worry, we’ll take care of all the technical bits. All we need from you is a clear picture of what you want to achieve and, obviously, some data to work on.
Do you offer data science training?
Not at the moment, but watch this space. Well, not this exact space, but you know what we mean.