The B2B brand identity agency
Start being unforgettable
With most B2B brands looking and sounding the same, they’re easy to overlook. We make brand work as a driver of business growth, where strategy shapes the identity people instantly feel and remember.
See how brand builds advantage.
Brands that move people
Brand isn’t window dressing. It is the foundation for growth and the multiplier for everything that follows. When strategy leads and design and language bring it to life, your business becomes distinctive, memorable and trusted.
That edge strengthens customer loyalty, builds confidence in the market and creates a foundation for long-term growth. For some clients it’s a refresh that makes them relevant again, for others it’s a rebrand that resets perception entirely. Either way, we bring clarity and consistency to how you show
up everywhere.
“We put our trust in
Hallam and they delivered
a seamless and extensive project which has made eyko stand out in a way that makes us really proud.”
Paul Yarwood, Head of Marketing
& Co-Founder, eyko
Building B2B brands people believe in
A strong brand is more than design. It defines direction as well as perception – how you’re seen, how you’re remembered and why you’re chosen. We put strategy at the heart of execution, creating identities that make B2B businesses distinctive and give every channel a stronger foundation for growth.
Clarity
Research and workshops uncover who you are, how you’re perceived and what makes you different.
Consistency
Visuals, voice and guidelines ensure your brand shows up the same way everywhere, inside and out.
Advantage
A stronger brand multiplies every other channel, helping you win trust faster and compete more effectively.
Let’s take the first step. We’re ready.
How we work, works.
We’re in the business of results. Take a look at some of our most recent work, or get in touch and we’ll show you what great looks like.
Beyond the logo
A logo doesn’t define a B2B brand. Identity is how you look, sound and behave across every touchpoint, from your website and sales decks to job ads and events. We design frameworks, not just visuals, so your brand feels authentic and confident wherever it appears. That consistency builds credibility and makes every
message work harder.
Brand as a growth engine
Strong brands don’t just get remembered, they get chosen. In competitive B2B markets, a brand rooted in strategy can tip the balance between liked and loved, considered and ignored. We shape brands that inspire trust, make sales easier and attract better talent. By combining strategy, creativity and aftercare, we give you an identity that keeps delivering long after launch.
We’re an integrated
marketing agency
Creativity doesn’t work in isolation. It needs to be led by an effective, robust strategy, deployed across relevant touchpoints and optimised across the channels most suited to your brand.
Brand Strategy
We deliver strategies rooted in customer insight and commercial reality that make your brand remembered, recommended and chosen.
Creative Campaigns
We create B2B campaigns that just can’t be ignored. Bold ideas that travel across every channel, spark conversation and turn attention into lasting and measurable commercial results.
Content Marketing
We design B2B content strategies that generate demand, build authority and win trust, with every asset connecting directly to measurable business growth.
Paid Media
We bring the focus and creativity that turn attention into momentum and commercial impact.
Latest brand identity articles
Read about industry trends, news and opinions from our experts.
Frequently asked questions
What is brand identity?
Put simply, brand identity is the visual and emotional image a company or product projects to consumers. It includes elements such as the company’s logo, colour scheme, typography and messaging, as well as the overall look and feel of the company’s marketing materials.
What are the benefits of a strong brand?
The goal of building a strong brand identity is to create a cohesive, consistent image that resonates with the target audience, resulting in increased recognition and differentiation, increased trust and perceived value, and increased customer loyalty.
Why work with Hallam on brand identity?
Our approach as a brand identity agency sees all our specialisms working closely together to deliver for our clients. That means the brand identities we create are supported by an in-depth, strategic understanding of your business, your goals and your audience. It means our creative designers are supported by expert copywriters and our paid media specialists are supported by our strategic insight team. Together, we deliver the strongest brand identities possible.