Sciensus

The client 

Sciensus is a leader in integrated commercial services with 30 years’ experience in navigating the complex European healthcare ecosystem to maximise patient access to medicines, accelerate product launches and achieve full commercialisation. They connect biopharma companies and health systems with over 300,000 patients annually, marrying skilled patient care with innovative technology to engage and support patients and generate the real-world data needed to produce transformative healthcare outcomes.

The challenge 

When our partnership with Sciensus began, they were evolving from a business primarily focused on delivering complex clinical care at home to a life sciences solutions partner helping unlock Europe for biopharma companies – particularly in the rare and specialty disease space. This evolution called for a step-change in the marketing approach.

Hallam worked with Sciensus to reposition the brand for an expanded – and highly specialised – audience in the US. This shift required a more strategic B2B focus, communicating the value of a single partner helping biopharma companies with life-changing medicines expand into Europe.

Operating in such a fast-paced and complex industry meant we had to fully integrate with the Sciensus team and stakeholders to stay immersed and aligned with evolving business objectives. With tight budgets and a small but critical audience, precision was everything. The challenge was to create a marketing ecosystem capable of reaching this niche segment, clearly communicating Sciensus’ new value proposition, whilst not excluding the pre-existing needs of the business.

What we did 

Hallam supported Sciensus through every stage of its transformation –  from strategic repositioning to full-funnel digital execution spanning our entire breadth of services.

We worked on two website projects during our two year partnership: one to immediately communicate the refined brand positioning and the second to make the site work harder and convert better for the diverse audiences Sciensus serves. This new platform reflects Sciensus’ focus on supporting biotech companies, combining audience-focused UX, clear messaging and a seamless content journey that has strengthened organic visibility.

Our multidisciplinary approach included:

Strategy and brand positioning: Developing the framework for Sciensus’ new B2B narrative and helping refine their internal messaging and go-to-market strategy.

Content and creative production: Producing whitepapers, thought leadership pieces, and digital assets designed to establish credibility with biotech decision-makers.

Paid Media and ABM: Using first-party data and 6Sense to identify high-intent organisations, build ABM workflows and connect tailored messaging across LinkedIn, Google Ads and StackAdapt.

SEO and UX: Designing a scalable SEO strategy to capture organic demand and cross-funnel content, while enhancing the digital experience for both patients and partners.

We also adapted campaigns around industry events, creating bespoke content and engagement strategies to help Sciensus start meaningful conversations with their target accounts at the industry-leading events they invested heavily in.

The results 

Over the course of our work with Sciensus, results show a marked improvement in organic visibility and lead quality. Previously, Sciensus had never generated leads through SEO. One initial campaign around “cancer treatment at home” delivered strong search rankings and meaningful inbound leads. From there, we developed a comprehensive content engine targeting mid-funnel and top-of-funnel opportunities, driving both awareness and engagement within key biotech and health system segments.

Some highlight results include:

• Non-branded organic traffic increased by 170% YoY. This shows significant success in growing traffic from search terms not directly related to the Sciensus brand.
  

• UK keyword ranking at position 1 for “rare and orphan disease drugs logistics“. A top position for a commercial term suggesting a high level of search visibility and potential B2B) traffic.
  

• Traffic from Italy increased by 108% YoY. Showing successful organic expansion into a key European market.

Perhaps the most stand-out commercial results achieved for Sciensus have come from a carefully curated approach to Paid & SEO.

Account-based targeting has generated leads from start-up biotechs through to global biopharma companies, resulting in multi-million pound opportunities.

Through paid media and ABM, Sciensus is now engaging directly with decision-makers in some of the world’s largest biotech organisations – a testament to how far the brand has evolved. We’re excited to see how Sciensus evolves in the world of Healthcare from here!

Be chosen before the search begins

Stop playing it safe and start working with us to create marketing that earns attention, builds trust and puts your brand ahead of the competition before buyers even start looking. To escape the ordinary and become truly unforgettable, all you have to do is get in touch.