November was as busy as they come, and our strategy experts have sourced the need-to-know news from the penultimate month.
This month’s report includes the launch of key takeaways from SEMrush AI overviews study, a new LinkedIn report on the power of B2B influencers and Ofcom’s “online nation” report.
Read the report here
AI Overviews: key takeaways from SEMrush study across 200,000 keywords
As we step into 2025, AI-driven search results are reshaping the digital landscape. Staying ahead demands a clear understanding of how AI Overviews (AIOs) are influencing website visibility across key industries. Tracking keyword trends is no longer a choice—it’s a necessity. SEMrush has analyzed 200,000 keywords to reveal the latest trends in AI-generated responses on Google, as summarised in our report.
Humanising B2B: LinkedIn share fresh data on the power of B2B influencers
LinkedIn shared new data at this month’s B2Believe event in London around the power of B2B influencers in the era of AI.
Influencer marketing is making waves in the B2B world. Recent research shows that 94% of B2B marketers consider it a successful strategy, and 85% are already leveraging influencer partnerships. With this growing trend, you might be wondering how to implement influencer marketing for your brand. Here’s everything you need to know to get started.
Ofcom ‘online nation’ report: UK audience express low trust in AI search features
Google Search has experienced a dip in its market share within the UK, with user reach decreasing from 86% to 83%, as revealed by Ofcom’s Online Nation report. This reduction coincides with growing unease surrounding AI-enhanced search results, which only 18% of users consider to be dependable. Download the report to understand the key takeaways from this year’s report.
