The agency for B2B analytics
Find the truth in uncertainty
Marketing performance is never simple. Our analytics service helps you navigate the complexity of attribution and ROI, giving you the clarity to make smarter decisions.
Discover what’s really driving growth.
Make uncertainty work for you
We deliver cross-channel analysis that embraces uncertainty. No single model reveals the full picture, so we combine techniques to show what’s truly driving performance. From tactical attribution to big-picture planning, we use the right model for the right question, helping you cut wasted spend, invest with confidence and prove ROI more effectively.
“Hallam helped build our search visibility quickly; providing
regular benchmarked reports showing our strengths, weaknesses
and opportunities. ”
Mark Gadsden, Chief Marketing Officer, Oqton
How we help you succeed
We use multiple models to uncover patterns and give you actionable answers, even when certainty isn’t possible.
Accuracy
Granular attribution highlights which ads, creatives and campaigns deliver results, so you can scale proven tactics with confidence.
Perspective
Media mix modelling reveals long-term channel impact, guiding investment decisions and helping allocate
budgets where they’ll deliver the strongest results.
Validation
Incrementality testing proves uplift and confirms whether new channels or campaigns deliver measurable value, before you commit to a greater spend.
Let’s take the first step. We’re ready.
How we work, works.
We’re in the business of results. Take a look at some of our most recent work, or get in touch and we’ll show you what
great looks like.
Adapting to a cookie-free world
As third-party tracking becomes less reliable, measurement demands a new approach. We focus on first-party data strategies, media mix modelling and incrementality testing to give you answers that reflect today’s reality. For brands shifting away from cookie-based analytics, this ensures a clear view of performance and confidence that investment is delivering.
By continually evolving our methods to match the changing sector, we provide clarity where others only see gaps. This adaptability is what keeps our analysis relevant, practical and able to deliver answers, even when the rules change.
AI and unified data power
AI can only uncover valuable patterns when it has strong data to work with. That’s why we integrate your systems into a single environment, bringing disparate datasets together for more reliable analysis. Machine learning techniques then identify the signals behind performance, while generative AI can highlight opportunities that might otherwise go unnoticed.
By blending advanced AI tools with proven measurement models, we make complex performance trends easier to understand and act on. The result is analytics that move faster, cut out uncertainty and lead directly to better business outcomes.
We’re an integrated
marketing agency
We have the capability to execute all the key services you need to turn strategy into action, and stay ahead of competitors.
Organic Search
Our SEO work puts you where decisions start. From Google to TikTok to AI search, we make sure your brand shows up and stands out.
Paid Media
We bring the focus and creativity that turn attention into momentum and commercial impact.
Brand Strategy
We deliver strategies rooted in customer insight and commercial reality that make your brand remembered, recommended and chosen.
User Experience
We fix the friction, by designing journeys that drive conversion and keep customers coming back.
Latest analytics articles
Read about industry trends, news and opinions from our experts.
Frequently asked questions
Should I be swapping to GA4?
You should be setting up GA4 to work in parallel to your existing UA installation. This is because you want to be populating the GA4 property with historical data. However the front-end of GA4 is not yet up to UA’s standards.
Why should I work with Hallam Analytics?
We’ve been in the Analytics game since 1999. We’ve seen it all, and have measured results and analysed performances for clients from all industries and sectors. Hallam is a safe pair of hands as a web analytics agency. We’ve won The Drum Search Awards for our performance across all services, and won Google’s Premier Partner Award EMEA in 2019. Check out our case studies for more award-winning results.
What attribution model do you use?
This varies on a client by client basis. However, our preference is to primarily rely on Google’s Data-Driven Attribution, backed up by econometric-based models such as media mix modelling.