Latest posts by Katherine
Designing for decision-makers: what to consider in UX for B2B
When marketing a product for B2B your website is talking to numerous people within a business. There are the people…
Designing for impact: unique features of non-profit websites
Non-profit organisations are just like any other business; they need a solid online presence just to exist in the digital-first…
What you’re getting wrong about your customers
So you think you know your customers inside out? Think again. From misunderstanding their wants and needs to misinterpreting their…
How to know if it’s time for a website redesign
The strategy behind your website redesign.
The importance of storytelling through digital experience design
In a world where new digital experiences are constantly being created, we often find ourselves inundated with information, products, and…
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