SEO Fundamentals
One Day Training Course
A holistic look at SEO, ranking factors, and how to influence organic performance. Providing an overview of the fundamentals, tactics and tools needed to improve search performance.
SEO is a set of processes aimed at improving a website’s visibility in search engines, like Google, with the goal of getting more organic traffic and for your website to rank higher in search engine results pages.
Our one day course takes you through the fundamentals of SEO, SEO Strategy, Tactics and Insights. This course is designed to develop your competencies in employing SEO principles and generating content tailored to specific audiences. From understanding search engines’ characteristics and functionalities to mastering the four pillars of SEO, participants will gain valuable insights into creating content that ranks higher in search results and resonates with your target audience.
This course is available as a full-day session that can be delivered for groups via Virtual Classroom, in person at our training centre in Nottingham City Centre, or at a location of your choice. Bespoke courses are available on request.
Location
Virtual classroom or private sessions available
Availability
Worldwide
Duration
6 hours
A holistic look at SEO, ranking factors, and how to influence organic performance. Providing an overview of the fundamentals, tactics and tools needed to improve search performance.
Who should attend
This course is the ideal first step for anyone looking to learn more about SEO. Typical attendees are a combination of people who want to:
- Refresh their knowledge in the SEO space
- Learn SEO from scratch
- Keep up to date with the latest trends in organic search
Level: Beginners
What you’ll learn
- Understand the key principles of modern SEO
- Understand the four pillars typically used to rank websites by Google
- How to keep track of Google updates
- How to conduct basic SEO audits
- How to create and structure tactical SEO plan
- How to measure your performance
- How to stay up to date
Brands we’ve helped upskill
We’ve delivered training for local SMEs to global businesses. Whatever your training requirements, it’s likely our team can help.
Course agenda
Understanding Search Engines & Technical SEOI
Relevancy
On Site SEO & Content
Authority
(+ link building tips)